Upcoming Events

Jul 19
Featured Featured All day

WORKTECH 2022 Chicago

Sep 22
Featured Featured All day

WORKTECH 2022 New York

Oct 25
Featured Featured October 25 - October 26

Coworking Summit

Nov 10
Featured Featured November 10 - November 11

Coworking Europe

View Calendar

Latest News

56% Of Workers Won’t Consider Working For A Company That Doesn’t Share Their Values

56% Of Workers Won’t Consider Working For A Company That Doesn’t Share Their Values

July 1, 2022
IWG Shares Hit 52-Week Low

IWG’s Shares Hit 52-Week Low Of $2.32 Per Share

July 1, 2022
Are Zoom Layoffs An Inevitable Part Of The Future Of Work?

Are Zoom Layoffs An Inevitable Part Of The Future Of Work?

July 1, 2022
Bankers Are Concerned About A Seemingly Inevitable Recession

Bankers Are Concerned About A Seemingly Inevitable Recession

June 30, 2022
How The Fifteen-Minute City Could Transform Local Communities

How The Fifteen-Minute City Could Transform Local Communities

June 30, 2022
Barclays Pay Increase Reveals A Need To Go Back To Basics

Barclays Pay Increase Reveals A Need To Go Back To Basics

June 30, 2022
Load More

Follow Us On Instagram

Follow

    The Instagram Access Token is expired, Go to the Customizer > JNews : Social, Like & View > Instagram Feed Setting, to refresh it.
  • Events
  • Marketplace
  • Resources
  • Press Releases
  • Business Directory
  • Advertise
  • About Us
  • Contact
Sunday, July 3, 2022
Allwork.Space
The FUTURE OF WORK® since 2003
Find A Flexible Office Here
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • Business
    Young Entrepreneurship Is On The Rise

    Young Entrepreneurship Is On The Rise

    How Much Does Elon Musk’s Opinion On Remote Work Matter

    How Much Does Elon Musk’s Opinion On Remote Work Matter?

    The-History-of-Networking

    The Past, Present, and Hybrid Future of Networking

    Pandemic Resilience V. Future Resilience

    Is Your Company Pandemic-Resilient Or Future-Resilient?

    Change Or Control Here What Drives People To Become Entrepreneurs

    Change Or Control? Here’s What Drives People To Become Entrepreneurs

    The Meeting Room Of The Future

    The Meeting Room Of The Future

    What Is Cryptocurrency’s Role In The Future Of Work

    What Is Cryptocurrency’s Role In The Future Of Work?

    Generational Shift How Do We Create Space That’s Attractive To All Ages

    Generational Shift: How Do We Create Space That’s Attractive To All Ages?

    What Does Elon Musk’s Twitter Acquisition Mean For Its Future?

    Elon Musk Acquires Twitter For $44 Billion: A Comprehensive Timeline

  • Tech
    Would You Give Your Staff the ‘Immersive Treatment’?

    Would You Give Your Staff the ‘Immersive Treatment’?

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

    Decentralized Cloud Services

    Could Companies Benefit From Implementing Decentralized Cloud Services?

    Here Are 5 Benefits Virtual Reality Brings To Soft Skills Training

    Here Are 5 Benefits Virtual Reality Brings To Soft Skills Training

    Why You Can’t (And Shouldn’t) Escape The Metaverse

    Why You Can’t (And Shouldn’t) Escape The Metaverse

    Outdated Digital Tools and Technology are a Key Factor in the Great Reshuffle

    Outdated Digital Tools and Technology are a Key Factor in the Great Reshuffle

    Are-podcasts-the-new-tech-perk

    How Do You Train And Retain Tech Talent? Use Podcasts, Says CEO Jen Grogono

    Is-TikTok-Gen Z’s-LinkedIn

    Is TikTok Gen Z’s LinkedIn?

    Technology Tips That Can Help Businesses Return To The Workplace

    Technology Tips That Can Help Businesses Return To The Workplace

  • Marketing
    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    6 Tips For Capturing More Website Leads

    6 Tips For Capturing More Website Leads

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

  • Design
    Neocon 2022 Explored Biophilic Office Design

    Neocon 2022 Explored Biophilic Office Design, But What Is It?

    Multifamily Design Can Inform The New Office

    How Multifamily Design Can Inform The New Office

    Leveraging Design To Support Untethered Working And A Hybrid Future

    NeoCon 2022: Leveraging Design To Support ‘Untethered Working’ And A Hybrid Future

    Putting Women’s Safety At The Heart Of Urban Design

    Putting Women’s Safety At The Heart Of Urban Design

    A Company Should Never Stand Still, So Why Should Your Space

    A Company Should Never Stand Still, So Why Should Your Space?

    Working Outside A Critical Component In The New Ecosystem Of Work

    Working Outside: A Critical Component In The New Ecosystem Of Work

    As The Pandemic Subsides, What Will The Modern Office Look Like? Neocon 2022 Has Some Answers

    As The Pandemic Subsides, What Will The Modern Office Look Like? Neocon 2022 Has Some Answers

    FlexiSpot’s Pro Plus Standing DeskE7

    We Reviewed FlexiSpot’s Pro Plus Standing Desk (E7)

    Breaking The Employee Burnout Cycle With Workplace Strategy

    Breaking The Employee Burnout Cycle With Workplace Strategy

  • Work-life
    5 Reasons Why Dogs Make Pawfect Coworkers

    5 Reasons Why Dogs Make Pawfect Coworkers

    Take Your Dog To Work Day

    “Take Your Dog To Work Day”: How Fido Can Help Companies Retain Employees

    Sitting for too long is bad for your health and here’s what you can do about it

    Sitting For Too Long Is Bad For Your Health And Here’s What You Can Do About It

    Will The 2020s Be Like The Roaring 20s

    Will The 2020s Be Like The Roaring 20s?

    The State of Worker Mental Health

    Report: The State of Worker Mental Health 

    Using Technology For Wellness Initiatives

    Using Technology For Wellness Initiatives: How SaaS Can Help

    Here's Why Taking A Stand On Diversity Matters For Companies

    Here’s Why Taking A Stand On Diversity Matters For Companies

    Why it Pays to Promote Mental Health in the Workplace

    Why It Pays To Promote Mental Health In The Workplace

    The Pandemic has Created a Coach Career Boom

    The Pandemic has Created a Coach Career Boom

  • CRE
    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

    What Can We Expect For The Future Of Office Occupancy?

    What Can We Expect For The Future Of Office Occupancy?

    How Commercial Real Estate Can Master The Art Of Data

    How Commercial Real Estate Can Master The Art Of Data

    The New Real Estate Portfolio Of Hybrid Companies

    The New Real Estate Portfolio Of Hybrid Companies

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions – Here’s How

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    Is Adam Neumann Making The Pivot To Landlord

    Is Adam Neumann Making The Pivot To Landlord?

    5 Commercial Real Estate Predictions For 2022

    5 Commercial Real Estate Predictions For 2022

    Green Goes Mainstream

    Green Goes Mainstream (And It’s Totally Worth The Investment)

  • Coworking
    How To Create A Sense Of Belonging In Your Coworking Space

    How To Create A Sense Of Belonging In Your Coworking Space

    GCUC 2022 Brought Coworking Positive Energy to Seattle

    GCUC 2022 Brought Coworking’s Positive Energy to Seattle

    IWG’s Shares Have Dipped, But There’s More To The Story

    IWG’s Shares Have Dipped, But There’s More To The Story

    Automate-these-3-tasks-for-your-coworking-space

    Automate These 3 Tasks For Your Coworking Space

    Industrious-announces-expansion

    Jamie Hodari On “Massive Opportunity Ahead” As Industrious Expands Internationally

    GCUC 2022

    Coworking’s Newsmakers Gather in Seattle for GCUC 2022

    Here’s-What-The-“FundamentalsOfFlex”-Means-For-Coworking-Owners

    Here’s What The “Fundamentals Of Flex” Means For Coworking Owners

    How To Become An Eco-Friendly Workspace

    How To Become An Eco-Friendly Workspace (And Why You Should)

    WeCrashed We Watched

    WeCrashed…We Watched: Here’s Our Review of the New Apple+ Limited Series

  • Workforce
    Will inflation impact pay raises?

    Will Inflation Impact Pay Raises?

    Managers Need to Start Preparing for Interviews Differently

    Hiring Managers Need to Start Preparing for Interviews Differently

    Is The ‘Remote Work Window’ About To Close?

    Is The ‘Remote Work Window’ About To Close?

    Here’s Why Curiosity And Authenticity Go A Long Way In The Workplace 

    Here’s Why Curiosity And Authenticity Go A Long Way In The Workplace

    Where Is The Future Of Work For The LGBTQ Community

    Where Is The Future Of Work For The LGBTQ+ Community?

    Facing Un Retirement The Cost Of Living Is Forcing Retirees Back To Work

    Facing ‘Un-Retirement’: The Cost Of Living Is Forcing Retirees Back To Work

    What Habits Will Be Brought Back Into The Office

    What Habits Will Be Brought Back Into The Office?

    1 in 3 Workers Say They Seek New Employment With Education Opportunities

    1 in 3 Workers Say They’ll Seek New Employment with Education Opportunities

    When Work Does Not Happen At Work

    When Work Does Not Happen At Work, Take A Look At Management

  • Daily Digest
  • Podcast
  • Subscribe
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • Business
    Young Entrepreneurship Is On The Rise

    Young Entrepreneurship Is On The Rise

    How Much Does Elon Musk’s Opinion On Remote Work Matter

    How Much Does Elon Musk’s Opinion On Remote Work Matter?

    The-History-of-Networking

    The Past, Present, and Hybrid Future of Networking

    Pandemic Resilience V. Future Resilience

    Is Your Company Pandemic-Resilient Or Future-Resilient?

    Change Or Control Here What Drives People To Become Entrepreneurs

    Change Or Control? Here’s What Drives People To Become Entrepreneurs

    The Meeting Room Of The Future

    The Meeting Room Of The Future

    What Is Cryptocurrency’s Role In The Future Of Work

    What Is Cryptocurrency’s Role In The Future Of Work?

    Generational Shift How Do We Create Space That’s Attractive To All Ages

    Generational Shift: How Do We Create Space That’s Attractive To All Ages?

    What Does Elon Musk’s Twitter Acquisition Mean For Its Future?

    Elon Musk Acquires Twitter For $44 Billion: A Comprehensive Timeline

  • Tech
    Would You Give Your Staff the ‘Immersive Treatment’?

    Would You Give Your Staff the ‘Immersive Treatment’?

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

    Decentralized Cloud Services

    Could Companies Benefit From Implementing Decentralized Cloud Services?

    Here Are 5 Benefits Virtual Reality Brings To Soft Skills Training

    Here Are 5 Benefits Virtual Reality Brings To Soft Skills Training

    Why You Can’t (And Shouldn’t) Escape The Metaverse

    Why You Can’t (And Shouldn’t) Escape The Metaverse

    Outdated Digital Tools and Technology are a Key Factor in the Great Reshuffle

    Outdated Digital Tools and Technology are a Key Factor in the Great Reshuffle

    Are-podcasts-the-new-tech-perk

    How Do You Train And Retain Tech Talent? Use Podcasts, Says CEO Jen Grogono

    Is-TikTok-Gen Z’s-LinkedIn

    Is TikTok Gen Z’s LinkedIn?

    Technology Tips That Can Help Businesses Return To The Workplace

    Technology Tips That Can Help Businesses Return To The Workplace

  • Marketing
    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    6 Tips For Capturing More Website Leads

    6 Tips For Capturing More Website Leads

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

  • Design
    Neocon 2022 Explored Biophilic Office Design

    Neocon 2022 Explored Biophilic Office Design, But What Is It?

    Multifamily Design Can Inform The New Office

    How Multifamily Design Can Inform The New Office

    Leveraging Design To Support Untethered Working And A Hybrid Future

    NeoCon 2022: Leveraging Design To Support ‘Untethered Working’ And A Hybrid Future

    Putting Women’s Safety At The Heart Of Urban Design

    Putting Women’s Safety At The Heart Of Urban Design

    A Company Should Never Stand Still, So Why Should Your Space

    A Company Should Never Stand Still, So Why Should Your Space?

    Working Outside A Critical Component In The New Ecosystem Of Work

    Working Outside: A Critical Component In The New Ecosystem Of Work

    As The Pandemic Subsides, What Will The Modern Office Look Like? Neocon 2022 Has Some Answers

    As The Pandemic Subsides, What Will The Modern Office Look Like? Neocon 2022 Has Some Answers

    FlexiSpot’s Pro Plus Standing DeskE7

    We Reviewed FlexiSpot’s Pro Plus Standing Desk (E7)

    Breaking The Employee Burnout Cycle With Workplace Strategy

    Breaking The Employee Burnout Cycle With Workplace Strategy

  • Work-life
    5 Reasons Why Dogs Make Pawfect Coworkers

    5 Reasons Why Dogs Make Pawfect Coworkers

    Take Your Dog To Work Day

    “Take Your Dog To Work Day”: How Fido Can Help Companies Retain Employees

    Sitting for too long is bad for your health and here’s what you can do about it

    Sitting For Too Long Is Bad For Your Health And Here’s What You Can Do About It

    Will The 2020s Be Like The Roaring 20s

    Will The 2020s Be Like The Roaring 20s?

    The State of Worker Mental Health

    Report: The State of Worker Mental Health 

    Using Technology For Wellness Initiatives

    Using Technology For Wellness Initiatives: How SaaS Can Help

    Here's Why Taking A Stand On Diversity Matters For Companies

    Here’s Why Taking A Stand On Diversity Matters For Companies

    Why it Pays to Promote Mental Health in the Workplace

    Why It Pays To Promote Mental Health In The Workplace

    The Pandemic has Created a Coach Career Boom

    The Pandemic has Created a Coach Career Boom

  • CRE
    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

    What Can We Expect For The Future Of Office Occupancy?

    What Can We Expect For The Future Of Office Occupancy?

    How Commercial Real Estate Can Master The Art Of Data

    How Commercial Real Estate Can Master The Art Of Data

    The New Real Estate Portfolio Of Hybrid Companies

    The New Real Estate Portfolio Of Hybrid Companies

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions – Here’s How

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    Is Adam Neumann Making The Pivot To Landlord

    Is Adam Neumann Making The Pivot To Landlord?

    5 Commercial Real Estate Predictions For 2022

    5 Commercial Real Estate Predictions For 2022

    Green Goes Mainstream

    Green Goes Mainstream (And It’s Totally Worth The Investment)

  • Coworking
    How To Create A Sense Of Belonging In Your Coworking Space

    How To Create A Sense Of Belonging In Your Coworking Space

    GCUC 2022 Brought Coworking Positive Energy to Seattle

    GCUC 2022 Brought Coworking’s Positive Energy to Seattle

    IWG’s Shares Have Dipped, But There’s More To The Story

    IWG’s Shares Have Dipped, But There’s More To The Story

    Automate-these-3-tasks-for-your-coworking-space

    Automate These 3 Tasks For Your Coworking Space

    Industrious-announces-expansion

    Jamie Hodari On “Massive Opportunity Ahead” As Industrious Expands Internationally

    GCUC 2022

    Coworking’s Newsmakers Gather in Seattle for GCUC 2022

    Here’s-What-The-“FundamentalsOfFlex”-Means-For-Coworking-Owners

    Here’s What The “Fundamentals Of Flex” Means For Coworking Owners

    How To Become An Eco-Friendly Workspace

    How To Become An Eco-Friendly Workspace (And Why You Should)

    WeCrashed We Watched

    WeCrashed…We Watched: Here’s Our Review of the New Apple+ Limited Series

  • Workforce
    Will inflation impact pay raises?

    Will Inflation Impact Pay Raises?

    Managers Need to Start Preparing for Interviews Differently

    Hiring Managers Need to Start Preparing for Interviews Differently

    Is The ‘Remote Work Window’ About To Close?

    Is The ‘Remote Work Window’ About To Close?

    Here’s Why Curiosity And Authenticity Go A Long Way In The Workplace 

    Here’s Why Curiosity And Authenticity Go A Long Way In The Workplace

    Where Is The Future Of Work For The LGBTQ Community

    Where Is The Future Of Work For The LGBTQ+ Community?

    Facing Un Retirement The Cost Of Living Is Forcing Retirees Back To Work

    Facing ‘Un-Retirement’: The Cost Of Living Is Forcing Retirees Back To Work

    What Habits Will Be Brought Back Into The Office

    What Habits Will Be Brought Back Into The Office?

    1 in 3 Workers Say They Seek New Employment With Education Opportunities

    1 in 3 Workers Say They’ll Seek New Employment with Education Opportunities

    When Work Does Not Happen At Work

    When Work Does Not Happen At Work, Take A Look At Management

  • Daily Digest
  • Podcast
  • Subscribe
No Result
View All Result
Allwork.Space
No Result
View All Result
  • Business
  • Tech
  • Marketing
  • Design
  • Work-life
  • CRE
  • Coworking
  • Workforce
  • Daily Digest
  • Podcasts
  • Subscribe
KYR Survey Leaderboard Size (Allwork.Space) June 2022
Home Business

Everything You Need To Know About Coworking In Hotels

by Jo Meunier
May 1, 2019
in Business
Reading Time: 5 mins read
A A
Articles

Offering coworking space within its locations has been a natural progression for hotel brands. Could this spell trouble for coworking operators?

Share on FacebookShare on TwitterShare to Network
  • Various hotel brands are transforming their lobbies and common areas into coworking space in order to cater to the needs and demands of flexible workers and business travelers.
  • Hotel brands have approached this new strategy by creating their own coworking brands or by partnering with existing coworking providers.
  • Hotels naturally have a customer-centric approach, which can serve as a differentiating value proposition.

When traveling on business, working from hotels is second nature. Whether it’s from a reserved meeting room, business lounge, the lobby or even your own room, hotels have been equipped to cater for business guests for decades.

However, expectations of when, where and how people work have changed dramatically in recent years. And with it, expectations of the workplace have changed too.

Working alone in a hotel room or from a noisy lobby no longer meets the needs of flexible workers, who have come to expect a higher standard of workspace that’s collaborative, service-led and ergonomic.

Fiverr - Leaderboard

So it comes as little surprise that a growing number of hotels are now seeking to meet the needs of the modern business guest by providing fully equipped coworking spaces in their hotels. Of course, the ‘modern business guest’ includes anyone from CEOs, sales teams and conference attendees to location-independent freelancers and digital nomads.

Just last year, digital nomad and Allwork.Space contributor Robert Kropp visited the Hotel Tryp by Wyndham in Dubai and made full use of their highly rated coworking space, NEST.

At the time, Kropp noted that there were few brands attempting to integrate coworking spaces into hotels, and even fewer that got it right. However, NEST was one of them.


Suggested Reading: Finally, A Hotel Coworking Space That Gets It Right


Since then, a number of hotel brands have revamped their workspace offering to create a more comfortable and productive space that appeals to guests and local residents alike.

In an interview with Allwork.Space, JLL’s Tom Carroll, head of EMEA corporate research and Jessica Jahns, head of EMEA Hotels & Hospitality research, revealed a number of examples of hotels successfully crossing the line into coworking:

  • The Hotel Schani Wien in Vienna offers a 10-day coworking pass to its lobby for the equivalent of about US$100.
  • Spacemize is a passport style system that enables entrepreneurs to work from luxury venues on a flexible and cost-effective basis. Current hotel venues include the Dakota Deluxe Hotel in Leeds, Andaz Liverpool Street, Crowne Plaza London (The City and Kensington), The Megaro Hotel, and the Sheraton Park Lane Hotel.
  • The Virgin Hotel in Chicago charges a monthly membership fee to the Virgin Commons Club.
  • The Sheraton chain is reportedly revamping more than 400 existing lobbies so that each one will be outfitted with a “productivity table” that includes outlets, USB ports and rentable drawers.

It’s a natural progression for hotels.




Coworking is in demand, and hotels already have the space and service infrastructure to cater to the needs of flexible workers. It enables hotel owners to generate extra revenue and add more value to business guests, thereby increasing loyalty.

It’s easy to see why this trend is growing. So how is it evolving?

“We’re seeing a number of different models emerging, such as the Hotel Schani Wien in Vienna, which has developed its own coworking pass. Then there’s Spacemize — a third party company that has set up contracts with key hotels throughout London, and is offering access to hotel workspaces along with discounted rates on rooms and spa facilities,” commented Jessica Jahns, head of EMEA Hotels & Hospitality research at JLL.

Jahns cites another model currently being tested by AccorHotels. The brand has partnered with coworking operator Nextdoor and is trialling a hotel coworking space in Paris. If successful, the partnership aims to roll out as many as 80 collaborative hotel workspaces by 2022.

Given the significant weight of the hotel industry and its fresh thirst for collaborative workspace, could this spell trouble for coworking operators?

“The trend is very embryonic at the moment,” commented Tom Carroll, head of EMEA corporate research at JLL. “In the short to medium term, we expect to see a lot of innovation, experimentation and diversity within the marketplace.”

However, he doesn’t expect hotels to take over the coworking sector anytime soon.

“There is huge demand for coworking. The flexible office space sector across Europe has more than doubled in size since 2014 and is set to grow by up to 30% per year over the next five years. Coworking is incredibly diverse and we’re seeing so much innovation coming from coworking providers. That’s what makes it so interesting and exciting, and that will certainly continue.”

For coworking operators, just as there is the potential for partnership opportunities with landlords and real estate developers, there is also the potential for partnership opportunities with hotel companies.

As Carroll and Jahns noted, most of the demand for hotel coworking is happening in city centre locations where hotels have a lot of visitors passing through. Likewise, the concentration of coworking is generally greater in city centre locations and transport hubs, which offers natural opportunities for experimentation between hotel owners and coworking providers looking for expansion.

“Hotels already have a natural source of demand from guests. By nature, those people are mobile and hotels are building from that base in demand. But they are also looking to expand, to attract external visitors that aren’t guests and add revenue to their existing infrastructure. That’s where coworking comes in.”

The big question for coworking operators is, what about community?

Some guests stay at hotels for just a matter of days. How do you build and sustain a positive community with such a high turnover rate?

While hotels may not be able to emulate the same sense of community found in spaces with long-term members, they do have a significant advantage in their service-focused approach.

“Hotels have a customer-centric approach in everything they do, which is crossing over into the flexible workspace industry,” noted Jahns.

“There are a lot of flexible space operators that employ CEOs from hospitality backgrounds [such as Fora in London] and the industry is increasingly adopting a hotel style strategy. Many hotels have guests that stay with them regularly so therefore have every opportunity to build a sense of community and loyalty within their coworking spaces.”

Looking ahead, is this trend likely to continue?

“One of the key things is the high quality of service and amenities that are being provided in both sectors. Hotels clearly see this confluence and are keen to explore ways in which they can drive additional revenue within their own offering,” noted Carroll.

“It’s clear that a growing number of hotel operators are exploring the opportunities of coworking, and likewise, coworking operators are continuing to innovate, grow, and evolve.

“We absolutely see this trend continuing.”

fresh books leaderboard
Tags: CoworkingFUTURE OF WORK®
ShareTweetShare
Jo Meunier

Jo Meunier

Jo is Allwork.Space's Senior Editor for the UK and Europe. Jo has worked within business centre and coworking circles since 2009, researching and contributing written features for numerous industry publications. She reports on the latest market news and delves into local issues with one main objective: to champion the flexible workspace industry and its members.

Relevant and Recommended For You

Young Entrepreneurship Is On The Rise

Young Entrepreneurship Is On The Rise

3 days ago
How Much Does Elon Musk’s Opinion On Remote Work Matter

How Much Does Elon Musk’s Opinion On Remote Work Matter?

3 weeks ago

The Past, Present, and Hybrid Future of Networking

1 month ago

Is Your Company Pandemic-Resilient Or Future-Resilient?

2 months ago
No Result
View All Result
Clay AB test B
KYR JUNE - Medium Rectangle
UltraSoft June
AVO Medium Rectangle
FlexIndex - Medium Rectangle

PODCASTS

Listen Now

Future Of Work Podcast

61 Episode
Subscribe
  • Add to Queue
  • Share
    Facebook Twitter Linked In

  • Add to Queue
  • Share
    Facebook Twitter Linked In

Christoph Fleischmann of Arthur | Bridging the Hybrid Work Divide with Mixed Reality

June 23, 2022
40 min
  • Add to Queue
  • Share
    Facebook Twitter Linked In

Nasim Köerting of The Office Group | Embracing the New World of Work Through Design

February 24, 2022
29 min
  • Add to Queue
  • Share
    Facebook Twitter Linked In

Larry English of Centric Consulting | The Remote Work Revolution: A Better Way to Live and Work

January 13, 2022
34 min
  • Add to Queue
  • Share
    Facebook Twitter Linked In

Award Winning Author & Physician | Dr. Saundra Dalton Smith on The 7 Types Of Rest We Need To Thrive

January 6, 2022
36 min
  • Add to Queue
  • Share
    Facebook Twitter Linked In

Tori Shepherd of The WELL Building Institute | The WELLness Building Revolution

December 15, 2021
30 min
FlexiSpot - Half Page

News and Features

Business

Tech

Marketing

Design

Work-life

CRE

Coworking

Workforce

Daily Digest

Podcast

Resources

Marketplace

Events

Press Releases

FlexSpace, Coworking
and Office Space

Los Angeles

New York

Chicago

Washington, D.C.

Houston

Dallas

Miami

San Francisco

Atlanta

Philadelphia

Seattle

Austin

Company

About Us

How to Write for Us

Our Editorial Process

Contact

Advertise

FlexSpace

Terms Of Use

FlexSpace FAQs

Privacy Policy

Connect with Allwork.Space

Twitter

Linkedin

Facebook

Instagram

YouTube

Apple Podcasts

Spotify

Google Podcasts

©2022 Allwork.Space  l  Exploring the FUTURE OF WORK® since 2003.

No Result
View All Result
  • Daily Digest
  • Podcasts
  • Events
  • Resources
  • Marketplace
  • Business Directory
  • Subscribe
  • Advertise
  • Find Space
  • About Us
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00