Coworking operator Ucommune and its affiliated digital marketing company Zest Digital have created a number of cost-effective marketing solutions for small, medium and micro-sizes companies.
Zest Digital takes data analysis and insight to create comprehensive digital marketing services for numerous brands across various industries.
Now, Ucommune will build “Intelligent Marketing Solution Platform” (SaaS) for SMEs. The service will provide companies with the best mobile media traffic, leading news media and public accounts.
Research has found that while SMEs have the ability to market and promote products and services in the initial stage, but have difficulty in finding customers which can rack up high costs.
Zest Digital members start with a questionnaire survey of marketing needs, which allows the company to then extract the common needs of SMEs and standardize the front-end marketing needs for each brand.
Currently, there is a gap of media resources for the office industry, but Ucommune is attempting to fill it by using media channels of the office scene, as well as offline advertisements such as community LED. The coworking company has also utilized its own app, community WeChat public account groups, and more across its locations.