• Events
  • Marketplace
  • Resources
  • Press Releases
  • Business Directory
  • About Us
  • Advertise
  • Contact
The FUTURE OF WORK® since 2003
Allwork.Space
Subscribe
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • NewsLatest
  • Business
    How The Middle East Will Become A Financial Center In The Future Of Work

    How The Middle East Will Become A Financial Center In The Future Of Work

    Is Your Collaboration Smart

    Is Your Collaboration Smart?

    Demystifying Workplace Culture

    Demystifying Workplace Culture

    A Leader’s Guide To Creating Strong And Authentic Organizational Culture

    A Leader’s Guide To Creating Strong And Authentic Organizational Culture

    Boost Your Financial Know-How: Mastering Effective Strategies in the Future of Work

    Boost Your Financial Know-How: Mastering Effective Strategies in the Future of Work

    Why Human Connections Are A Business Advantage In A Remote World

    Why Human Connections Are A Business Advantage In A Remote World

    Is Adam Neumann’s Flow a bold new CRE/coworking venture, or just a repeat of past mistakes?

    Neumann’s Flow: A $1 Billion Valued Wildcard to Watch in 2023

    Identifying and Overcoming 4 Common Barriers to DEI

    Identifying and Overcoming 4 Common Barriers to DEI

    The Real Reasons for Hybrid Workers to Come to the Office

    The Real Reasons for Hybrid Workers to Come to the Office

  • Work-life
    A New Approach To Work: The Benefits Of Implementing Activity-Based Working In Your Office

    A New Approach To Work: The Benefits Of Implementing Activity-Based Working In Your Office

    Use These Tools to Make Your Remote Work Dreams Come True

    Use These Tools to Make Your Remote Work Dreams Come True

    Are Digital Nomads Catalysts For Growth Or A Hazard To Locals?

    Are Digital Nomads Catalysts For Growth Or A Hazard To Locals?

    New Postpartum Depression Breakthrough Could Rewrite The Future Of Work For Mothers

    New Postpartum Depression Breakthrough Could Rewrite The Future Of Work For Mothers

    How To Actually Get Sh*t Done Working From Home

    How To Actually Get Sh*t Done Working From Home

    Chart Your Path To Leadership: 8 Proven Steps To Build Your Professional Credibility

    Chart Your Path To Leadership: 8 Proven Steps To Build Your Professional Credibility

    When Too Much Talk Turns Toxic

    When Too Much Talk Turns Toxic

    Your Dream Workation In The Swiss Alps Awaits (And It's More Affordable Than You Think)

    Your Dream Workation In The Swiss Alps Awaits (And It’s More Affordable Than You Think)

    Should DEI be the Cornerstone of Your Workplace Strategy?

    Should DEI be the Cornerstone of Your Workplace Strategy?

  • Tech
    AI Tools Making Space For More Architectural Creativity

    AI Tools Making Space For More Architectural Creativity

    How Can We Navigate The Ethical Minefield Of AI Moderation In The Future Of Work?

    How Can We Navigate The Ethical Minefield Of AI Moderation In The Future Of Work?

    TikTok’s robust new RTO monitoring software sparks employee backlash, concerns about tracking.

    TikTok’s MyRTO: The Future Of Office Attendance Or Employee Tracking Nightmare?

    6 Ways 6G Will Reshape The Future Of Work And Connectivity

    6 Ways 6G Will Reshape The Future Of Work And Connectivity

    8 Reasons Gamification is More Than Fun and Games At Work

    8 Reasons Gamification is More Than Fun and Games At Work

    Nexudus Unveils OpenAI Integration For Seamless Help Desk Automation

    Nexudus Unveils OpenAI Integration For Seamless Help Desk Automation

    The AI Revolution Liberating Workers From The Office

    The AI Revolution Liberating Workers From The Office

    Aerial Shift: How Drones are Redrawing the Landscape of the Future Workplace

    Aerial Shift: How Drones are Redrawing the Landscape of the Future Workplace

    AI Solutions Won’t Solve Workplace Well-Being Woes

    AI Solutions Won’t Solve Workplace Well-Being Woes

  • Design
    Gen Z’s Impact On The Workplace: Tech-Enabled And Collaborative

    Gen Z’s Impact On The Workplace: Tech-Enabled And Collaborative

    4 Priorities To Consider When Designing Workplaces For Gen Z

    4 Priorities To Consider When Designing Workplaces For Gen Z

    A Playful Office Doesn’t Have To Look Like a Playground

    A Playful Office Doesn’t Have To Look Like a Playground

    From Ghost Town Fridays To Vibrant Workspaces: The Power Of Synchronicity In Office Design

    From Ghost Town Fridays To Vibrant Workspaces: The Power Of Synchronicity In Office Design

    How Can Office Design Support Multigenerational Collaboration?

    How Can Office Design Support Multigenerational Collaboration?

    Are We Losing Sight Of How To Build A Better Workplace For The Future Of Work?

    Are We Losing Sight Of How To Build A Better Workplace For The Future Of Work?

    How Do You Prepare Your Office For Future Success? Design It For Gen Z

    How Do You Prepare Your Office For Future Success? Design It For Gen Z

    The Future of Work Includes Everyone — Tailoring Office Spaces for Neurodiversity

    The Future of Work Includes Everyone — Tailoring Office Spaces for Neurodiversity

    Top 10 Ways To Make People Feel More Comfortable And Productive At Work

    Top 10 Ways To Make People Feel More Comfortable And Productive At Work

  • Workforce
    Zooming In On Engagement: How Turning Off Your Camera Can Hurt Your Career

    Zooming In On Engagement: How Turning Off Your Camera Can Hurt Your Career

    Google’s Myth Of Losing Social Capital In Hybrid Work

    Google’s Myth Of Losing Social Capital In Hybrid Work

    How To Stop Micromanaging and Start Trusting Your Staff

    How To Stop Micromanaging and Start Trusting Your Staff

    5 Ways To Avoid Well-Being Washing And Provide Authentic Support To Employees

    5 Ways To Avoid Well-Being Washing And Provide Authentic Support To Employees

    rust-Building in Remote Work The Synergy Between Telehealth And Employee Well-being

    Trust-Building in Remote Work: The Synergy Between Telehealth And Employee Well-being

    Without any widely agreed upon courses and certificates, individuals that want to prove their proficiency with AI need to show their work and prove their worth on an individual level rather than utilizing an online course or certificate.

    How Can You Showcase AI Skills To Supercharge Your Resume?

    Unlocking the HR Secrets of Hybrid Work

    Unlocking the HR Secrets of Hybrid Work

    Redefining Employee Experiences: Why Leading Companies Prioritize EX Design

    Redefining Employee Experiences: Why Leading Companies Prioritize EX Design

    Mothers with Young Children Defy Expectations, Reach Record High Workforce Participation

    Mothers with Young Children Defy Expectations, Reach Record High Workforce Participation

  • Coworking
    Location, Location, Location: Why Your Next Coworking Space Should Be In A Residential Neighborhood

    Location, Location, Location: Why Your Next Coworking Space Should Be In A Residential Neighborhood

    Heads-up, Transactional Spaces: The Future Is Coming

    Heads-up, Transactional Spaces: The Future Is Coming

    Caffeine, Connection, And Career Growth: Coworking Cafés Are Brewing Productivity

    Caffeine, Connection, And Career Growth: Coworking Cafés Are Brewing Productivity

    It’s Time To Rethink Office Valuation Models

    It’s Time To Rethink Office Valuation Models

    Aiming Higher: Strategies to Advance Your Community Manager Career in Coworking Spaces

    Aiming Higher: Strategies to Advance Your Community Manager Career in Coworking Spaces

    WeWork’s Collapse Will Cause Massive Losses In The U.K. And Australia, Too

    WeWork’s Collapse Will Cause Massive Losses In The U.K. And Australia, Too

    How To Convert Clicks into Memberships: Optimizing Coworking Websites for Impactful Results

    Converting Clicks into Memberships: Optimizing Coworking Websites for Impactful Results

    Demand for Privacy and Security in Coworking and Flex Spaces Is Increasing: Is Your Business Prepared?

    Demand for Privacy and Security in Coworking and Flex Spaces Is Increasing: Is Your Business Prepared?

    WeWork Calls In Restructuring Advisors

    WeWork Calls In Restructuring Advisors

  • Marketing
    Take One Simple Step To Boost Buy-in And Brand Engagement

    Take One Simple Step To Boost Buy-in And Brand Engagement

    How Can Conversational Marketing Drive ROI And Human Connection In The Future Of Work?

    How Can Conversational Marketing Drive ROI And Human Connection In The Future Of Work?

    Community is Your Marketing Superpower

    Community is Your Marketing Superpower

    Unlock The Power Of Conversational Marketing To Attract and Retain Customers

    Unlock The Power Of Conversational Marketing To Attract and Retain Customers

    10 Reasons To Give Sprout Social A (Free) Try

    10 Reasons To Give Sprout Social A (Free) Try

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    TrueView360 Interactive Virtual Tours

    TrueView360s Interactive Virtual Tours

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

  • CRE
    From Cubicles To Community Hubs: Reimagining Work As An Activity, Not A Place

    From Cubicles To Community Hubs: Reimagining Work As An Activity, Not A Place

    Dave Cairns

    Dave Cairns SVP of CBRE | Unlocking Urban Potential: Repurposing Office Spaces for Sustainable Development

    Remote Work And Rising Interest Rates Are Changing The Landscape Of Commercial Real Estate

    Remote Work And Rising Interest Rates Are Changing The Landscape Of Commercial Real Estate

    The Future of NYC Real Estate: How Remote Work is Reshaping Investment Dynamics

    The Future of NYC Real Estate: How Remote Work is Reshaping Investment Dynamics

    What's Going On With Office Vacancies?

    What’s Going On With Office Vacancies?

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

  • Podcast
  • More
    • Advertise With Us
    • Marketplace
    • Events
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • NewsLatest
  • Business
    How The Middle East Will Become A Financial Center In The Future Of Work

    How The Middle East Will Become A Financial Center In The Future Of Work

    Is Your Collaboration Smart

    Is Your Collaboration Smart?

    Demystifying Workplace Culture

    Demystifying Workplace Culture

    A Leader’s Guide To Creating Strong And Authentic Organizational Culture

    A Leader’s Guide To Creating Strong And Authentic Organizational Culture

    Boost Your Financial Know-How: Mastering Effective Strategies in the Future of Work

    Boost Your Financial Know-How: Mastering Effective Strategies in the Future of Work

    Why Human Connections Are A Business Advantage In A Remote World

    Why Human Connections Are A Business Advantage In A Remote World

    Is Adam Neumann’s Flow a bold new CRE/coworking venture, or just a repeat of past mistakes?

    Neumann’s Flow: A $1 Billion Valued Wildcard to Watch in 2023

    Identifying and Overcoming 4 Common Barriers to DEI

    Identifying and Overcoming 4 Common Barriers to DEI

    The Real Reasons for Hybrid Workers to Come to the Office

    The Real Reasons for Hybrid Workers to Come to the Office

  • Work-life
    A New Approach To Work: The Benefits Of Implementing Activity-Based Working In Your Office

    A New Approach To Work: The Benefits Of Implementing Activity-Based Working In Your Office

    Use These Tools to Make Your Remote Work Dreams Come True

    Use These Tools to Make Your Remote Work Dreams Come True

    Are Digital Nomads Catalysts For Growth Or A Hazard To Locals?

    Are Digital Nomads Catalysts For Growth Or A Hazard To Locals?

    New Postpartum Depression Breakthrough Could Rewrite The Future Of Work For Mothers

    New Postpartum Depression Breakthrough Could Rewrite The Future Of Work For Mothers

    How To Actually Get Sh*t Done Working From Home

    How To Actually Get Sh*t Done Working From Home

    Chart Your Path To Leadership: 8 Proven Steps To Build Your Professional Credibility

    Chart Your Path To Leadership: 8 Proven Steps To Build Your Professional Credibility

    When Too Much Talk Turns Toxic

    When Too Much Talk Turns Toxic

    Your Dream Workation In The Swiss Alps Awaits (And It's More Affordable Than You Think)

    Your Dream Workation In The Swiss Alps Awaits (And It’s More Affordable Than You Think)

    Should DEI be the Cornerstone of Your Workplace Strategy?

    Should DEI be the Cornerstone of Your Workplace Strategy?

  • Tech
    AI Tools Making Space For More Architectural Creativity

    AI Tools Making Space For More Architectural Creativity

    How Can We Navigate The Ethical Minefield Of AI Moderation In The Future Of Work?

    How Can We Navigate The Ethical Minefield Of AI Moderation In The Future Of Work?

    TikTok’s robust new RTO monitoring software sparks employee backlash, concerns about tracking.

    TikTok’s MyRTO: The Future Of Office Attendance Or Employee Tracking Nightmare?

    6 Ways 6G Will Reshape The Future Of Work And Connectivity

    6 Ways 6G Will Reshape The Future Of Work And Connectivity

    8 Reasons Gamification is More Than Fun and Games At Work

    8 Reasons Gamification is More Than Fun and Games At Work

    Nexudus Unveils OpenAI Integration For Seamless Help Desk Automation

    Nexudus Unveils OpenAI Integration For Seamless Help Desk Automation

    The AI Revolution Liberating Workers From The Office

    The AI Revolution Liberating Workers From The Office

    Aerial Shift: How Drones are Redrawing the Landscape of the Future Workplace

    Aerial Shift: How Drones are Redrawing the Landscape of the Future Workplace

    AI Solutions Won’t Solve Workplace Well-Being Woes

    AI Solutions Won’t Solve Workplace Well-Being Woes

  • Design
    Gen Z’s Impact On The Workplace: Tech-Enabled And Collaborative

    Gen Z’s Impact On The Workplace: Tech-Enabled And Collaborative

    4 Priorities To Consider When Designing Workplaces For Gen Z

    4 Priorities To Consider When Designing Workplaces For Gen Z

    A Playful Office Doesn’t Have To Look Like a Playground

    A Playful Office Doesn’t Have To Look Like a Playground

    From Ghost Town Fridays To Vibrant Workspaces: The Power Of Synchronicity In Office Design

    From Ghost Town Fridays To Vibrant Workspaces: The Power Of Synchronicity In Office Design

    How Can Office Design Support Multigenerational Collaboration?

    How Can Office Design Support Multigenerational Collaboration?

    Are We Losing Sight Of How To Build A Better Workplace For The Future Of Work?

    Are We Losing Sight Of How To Build A Better Workplace For The Future Of Work?

    How Do You Prepare Your Office For Future Success? Design It For Gen Z

    How Do You Prepare Your Office For Future Success? Design It For Gen Z

    The Future of Work Includes Everyone — Tailoring Office Spaces for Neurodiversity

    The Future of Work Includes Everyone — Tailoring Office Spaces for Neurodiversity

    Top 10 Ways To Make People Feel More Comfortable And Productive At Work

    Top 10 Ways To Make People Feel More Comfortable And Productive At Work

  • Workforce
    Zooming In On Engagement: How Turning Off Your Camera Can Hurt Your Career

    Zooming In On Engagement: How Turning Off Your Camera Can Hurt Your Career

    Google’s Myth Of Losing Social Capital In Hybrid Work

    Google’s Myth Of Losing Social Capital In Hybrid Work

    How To Stop Micromanaging and Start Trusting Your Staff

    How To Stop Micromanaging and Start Trusting Your Staff

    5 Ways To Avoid Well-Being Washing And Provide Authentic Support To Employees

    5 Ways To Avoid Well-Being Washing And Provide Authentic Support To Employees

    rust-Building in Remote Work The Synergy Between Telehealth And Employee Well-being

    Trust-Building in Remote Work: The Synergy Between Telehealth And Employee Well-being

    Without any widely agreed upon courses and certificates, individuals that want to prove their proficiency with AI need to show their work and prove their worth on an individual level rather than utilizing an online course or certificate.

    How Can You Showcase AI Skills To Supercharge Your Resume?

    Unlocking the HR Secrets of Hybrid Work

    Unlocking the HR Secrets of Hybrid Work

    Redefining Employee Experiences: Why Leading Companies Prioritize EX Design

    Redefining Employee Experiences: Why Leading Companies Prioritize EX Design

    Mothers with Young Children Defy Expectations, Reach Record High Workforce Participation

    Mothers with Young Children Defy Expectations, Reach Record High Workforce Participation

  • Coworking
    Location, Location, Location: Why Your Next Coworking Space Should Be In A Residential Neighborhood

    Location, Location, Location: Why Your Next Coworking Space Should Be In A Residential Neighborhood

    Heads-up, Transactional Spaces: The Future Is Coming

    Heads-up, Transactional Spaces: The Future Is Coming

    Caffeine, Connection, And Career Growth: Coworking Cafés Are Brewing Productivity

    Caffeine, Connection, And Career Growth: Coworking Cafés Are Brewing Productivity

    It’s Time To Rethink Office Valuation Models

    It’s Time To Rethink Office Valuation Models

    Aiming Higher: Strategies to Advance Your Community Manager Career in Coworking Spaces

    Aiming Higher: Strategies to Advance Your Community Manager Career in Coworking Spaces

    WeWork’s Collapse Will Cause Massive Losses In The U.K. And Australia, Too

    WeWork’s Collapse Will Cause Massive Losses In The U.K. And Australia, Too

    How To Convert Clicks into Memberships: Optimizing Coworking Websites for Impactful Results

    Converting Clicks into Memberships: Optimizing Coworking Websites for Impactful Results

    Demand for Privacy and Security in Coworking and Flex Spaces Is Increasing: Is Your Business Prepared?

    Demand for Privacy and Security in Coworking and Flex Spaces Is Increasing: Is Your Business Prepared?

    WeWork Calls In Restructuring Advisors

    WeWork Calls In Restructuring Advisors

  • Marketing
    Take One Simple Step To Boost Buy-in And Brand Engagement

    Take One Simple Step To Boost Buy-in And Brand Engagement

    How Can Conversational Marketing Drive ROI And Human Connection In The Future Of Work?

    How Can Conversational Marketing Drive ROI And Human Connection In The Future Of Work?

    Community is Your Marketing Superpower

    Community is Your Marketing Superpower

    Unlock The Power Of Conversational Marketing To Attract and Retain Customers

    Unlock The Power Of Conversational Marketing To Attract and Retain Customers

    10 Reasons To Give Sprout Social A (Free) Try

    10 Reasons To Give Sprout Social A (Free) Try

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    TrueView360 Interactive Virtual Tours

    TrueView360s Interactive Virtual Tours

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

  • CRE
    From Cubicles To Community Hubs: Reimagining Work As An Activity, Not A Place

    From Cubicles To Community Hubs: Reimagining Work As An Activity, Not A Place

    Dave Cairns

    Dave Cairns SVP of CBRE | Unlocking Urban Potential: Repurposing Office Spaces for Sustainable Development

    Remote Work And Rising Interest Rates Are Changing The Landscape Of Commercial Real Estate

    Remote Work And Rising Interest Rates Are Changing The Landscape Of Commercial Real Estate

    The Future of NYC Real Estate: How Remote Work is Reshaping Investment Dynamics

    The Future of NYC Real Estate: How Remote Work is Reshaping Investment Dynamics

    What's Going On With Office Vacancies?

    What’s Going On With Office Vacancies?

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

  • Podcast
  • More
    • Advertise With Us
    • Marketplace
    • Events
No Result
View All Result
Allwork.Space
OfficerRnD_ Flex Startup Program_Illustration_Leaderboard_AllWork_728x90
Home Marketing

How To Engage Your Instagram Followers With Just A Few Taps

Cecilia Amador de San JosébyCecilia Amador de San José
February 25, 2020
in Marketing
Reading Time: 5 mins read
A A
Instagram Stories

Best practice guidelines on how to leverage Instagram Stories to market your coworking space.

Share on FacebookShare on TwitterShare to Network
Nexudus Ad
  • Tips and best practices on how coworking space operators can leverage Instagram Stories.
  • Launched in 2016, Instagram Stories has become a highly popular tool for engaging followers.
  • The channel is ideal for ‘off the cuff’ content that doesn’t need editing or polishing.

Content marketing experts, Cat Johnson and Karina Patel, recently hosted a training session on how coworking space operators can best leverage Instagram Stories to engage followers and increase their impact. 

Why Instagram Stories?

Survey

Because they are “the ‘hottest and newest’ channel to reach audiences with engaging formats – short videos, boomerangs, Q&As, and polls,” Karina Patel claimed in a recent interview with Allwork.Space. 

Intro to Instagram Stories for Coworking Operators

More stories for you

Take One Simple Step To Boost Buy-in And Brand Engagement

Take One Simple Step To Boost Buy-in And Brand Engagement

3 weeks ago
How To Convert Clicks into Memberships: Optimizing Coworking Websites for Impactful Results

Converting Clicks into Memberships: Optimizing Coworking Websites for Impactful Results

4 weeks ago
The Surprising Strategy Bridging The Gap Between HR And Gen Z

The Surprising Strategy Bridging The Gap Between HR And Gen Z

1 month ago
How Can Conversational Marketing Drive ROI And Human Connection In The Future Of Work?

How Can Conversational Marketing Drive ROI And Human Connection In The Future Of Work?

1 month ago

The training session began with a quick introduction on what Instagram Stories are and why businesses of all kinds should leverage this social media tool.

Instagram Stories launched in August 2016 and recent statistics estimate that more than 500 million Instagram users use stories on a daily basis. Additional data has found that since stories entered the scene, the average number of posts published on a user’s feed has declined. 

Even though their life span is only 24 hours, “IG stories have risen as the perfect outlet for off the cuff content,” Patel stated during the session. Moreover, because Instagram has introduced engagement boosting features to start conversations, stories are an effective way to engage with followers. 

The top benefits of using stories include:

  • They are prominently displayed at the top of your followers’ feed
  • They capture behind the scenes content that doesn’t have to be high resolution or highly curated
  • It’s a great tool to experiment with different types of content: photos, videos, short videos, boomerangs, live video
  • Stories can be used to tag other accounts, which can extend your reach
  • Stories allow for users to add cool features like polls, text, hashtags, and questions, which can help boost engagement.

Best Practices for IG Stories

The training session focused on best practices when using Instagram Stories. Below are the main takeaways and tips shared by Patel during the training.

  • Set up a business account. Business profiles have access to a variety of tools and functionalities that personal profiles don’t have. 
  • Include sound in your Stories.
  • Post behind the scenes content (i.e. renovations, your community manager’s day to day, prepping for an event at your coworking space, etc.).
  • Take advantage of all of Instagram Stories’ tools and features: polls, countdowns, location stamp, timestamp, gifs, filters. 
  • Don’t edit your Stories’ photos or videos too much. 
  • If you’re using filters, stick to one or two filters that align with your design strategy. 
  • Take advantage of stickers, particularly location and timestamp stickers as they can let viewers know where your content is coming from, as well as allow people to find your content in the explore section. 
  • Instagram Stories also offers a chat sticker that allows followers to start a conversation with a group of friends from your story. This is a new feature and anyone can request to join the chat, which makes it a great tool to boost engagement and hear back from your followers. The chat can be used to share new announcements, reveal information about upcoming events, or to answer frequently asked questions. 
  • Add music to your stories; this works particularly well for boomerangs and graphics. 
  • Tag other accounts if the story is about them or relevant to them. When you mention someone, their username will appear underlined in your story; people can tap on the username and they will be redirected to that profile. Pro tip: you can mention up to 10 people in each story. 
  • Do use hashtags; however, keep in mind that your profile has to be public for people to discover your stories in the explore section. 
  • The ideal dimension  for stories is 1080px wide by 1920px tall. The ideal aspect ratio is 9:16.
  • Design wise, keep things simple. “To tell a powerful story, simplicity is best,” Patel stated. 
  • Maintain a consistent theme throughout your stories; the same goes for font, filters and colors. Being consistent with design will help followers recognize your brand instantly. 
  • Post consistently! Patel recommends between 1 to 7 stories on a daily basis, as research has found that this is the perfect number for keeping a high completion rate (meaning that followers will see your stories from start to finish). 

Final Thoughts and Measuring Success 

Patel highlighted that Instagram Stories follow the privacy settings of an account, so it’s important that brands have a public profile so that users can discover them in the explore section or through other accounts. 

As with any social media channel, it’s important that brands measure their efforts to see if what they’re posting is having the desired results. 

Patel recommends looking at the following numbers to measure the impact of each story:

  • Impressions – the total number of views your story received
  • Reach – the number of unique accounts who saw your story
  • Taps forward – the number of times someone tapped to skip one of your stories
  • Taps back – the number of times someone tapped back to see your story again 
  • Replies – how many people send a message or started a conversation from seeing your story
  • Swipe away – how many people swiped away to skip to another account’s stories

If you’d like more content marketing insights, check out previous training sessions from Cat Johnson here. 

Subscribe to Allwork.Space
Tags: Marketing
Cecilia Amador de San José

Cecilia Amador de San José

Cecilia Amador de San José, Senior Associate Editor of Allwork.Space, is based from wherever her laptop is. She enjoys traveling and visiting new flexible workspaces.

No Result
View All Result
OfficerRnD_ Flex Startup Program_Image_Square_AllWork_300х250

Latest News

Apprenticeships Could Solve High-Turnover, Low-Pay Crisis

Apprenticeships Could Solve High-Turnover, Low-Pay Crisis

September 28, 2023
India Experiences Rise In Eco-Friendly Workplaces

India Experiences Rise In Eco-Friendly Workplaces

September 28, 2023
U.K. Commercial Landlords Pivot To Flexible Workspaces On High Demand

U.K. Commercial Landlords Pivot To Flexible Workspaces On High Demand

September 28, 2023
Open Internet Battle Resumes: How Could Net Neutrality Revival Shape the Future of Work?

Open Internet Battle Resumes: How Could Net Neutrality Revival Shape the Future of Work?

September 27, 2023
Number Of Women CEOs Reaches New Record, Is The Hype Justified?

Number Of Women CEOs Reaches New Record, Is The Hype Justified?

September 27, 2023
Remote Work Trends Push London Office Vacancies to Three-Decade Peak

Remote Work Trends Push London Office Vacancies to Three-Decade Peak

September 27, 2023

News and Features

Business

Tech

Marketing

Design

Work-life

CRE

Coworking

Workforce

Daily Digest

Podcast

Resources

Marketplace

Events

Press Releases

FlexSpace, Coworking
and Office Space

Los Angeles

New York

Chicago

Washington, D.C.

Houston

Dallas

Miami

San Francisco

Atlanta

Philadelphia

Seattle

Austin

Company

About Us

Submit to Allwork.Space

Contact

Advertise

FlexSpace

Terms Of Use

FlexSpace FAQs

Privacy Policy

Connect with Allwork.Space

Twitter

Linkedin

Facebook

Instagram

YouTube

Apple Podcasts

Spotify

Google Podcasts

©2023 Allwork.Space  l  Exploring the FUTURE OF WORK® since 2003.

No Result
View All Result
  • News
  • Topics
    • Work-life
    • Workforce
    • Design
    • Tech
    • Coworking
    • Business
    • CRE
    • Marketing
  • Experts
    • Podcast
    • Opinions
  • Resources
    • Research + Reports
    • Marketplace
    • Find Office Space
    • Find Remote Jobs
    • Press
  • Events
  • About Us
    • Advertise
    • Submit to Allwork.Space
    • Contact
Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00