• Events
  • Marketplace
  • Resources
  • Press Releases
  • Business Directory
  • Advertise
  • About Us
  • Contact
  • Submit to Allwork.Space
Saturday, February 4, 2023
Allwork.Space
The FUTURE OF WORK® since 2003
Find A Flexible Office Here
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Disney’s Imagination Has Failed

    Disney’s Imagination Has Failed

    Can COVID Booster Shots Save Your Business?

    Can COVID Booster Shots Save Your Business? 

    Three Culture-Building Steps To Create A World-Class Company

    Three Culture-Building Steps To Create A World-Class Company

    How To Manage Partnership Risks In The Future Of Work

    How To Manage Partnership Risks In The Future Of Work

    What It Takes To Be A Hybrid LeaderWhat It Takes To Be A Hybrid Leader

    Dr. Gleb Tsipursky CEO Of Disaster Avoidance Experts | What It Takes To Be A Hybrid Leader

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    Don’t Be Adidas: Making Better Decisions Fast Is Important For Business Leadership

    Don’t Be Adidas: Making Better Decisions Fast Is Important For Business Leadership

    Are Productivity Paranoia and Lack of Trust the Real Obstacles to Hybrid and Remote Work?

    Are Productivity Paranoia And Lack Of Trust The Real Obstacles To Hybrid And Remote Work?

  • Tech
    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

    AI Is Transforming The Future Of Industrial Work

    AI Is Transforming The Future Of Industrial Work

    Reimagining Offices for Hybrid Work

    Reimagining Offices for Hybrid Work: Frameable.com CEO on the Future of Virtual Offices

    How AI Can Help The Humans Within Human Resources

    HR Professionals Are Burned Out. Can A.I. Help?

    FOWP Adam Riggs

    Adam Riggs CEO Of Frameable | Can a Virtual Experience Really Replace the Office?

    Five Ways Tech Will Change The Ways We Work In 2023

    2023 Future Of Work Forecast: Five Ways Tech Will Change The Ways We Work In 2023

    Six Steps To Start A Coworking Center In The Metaverse

    Six Steps To Start A Coworking Center In The Metaverse

    Could Meta Be the Solution to Zoom Fatigue?

    Meta Wants To Fix Ongoing Zoom Fatigue — But You’ll Be Waiting A While

  • Marketing
    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

  • Design
    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    Create A Neurodiverse Friendly Office In Just One Minute

    Start Creating A Neurodiverse Friendly Office In Just One Minute

    Get Employee Buy-in To Make Office Redesigns Matter

    Get Employee Buy-in To Make Office Redesigns Matter

    How To Make Your Hybrid Office Accessible To All

    How To Make Your Hybrid Office Accessible To All

    Design Of Smart Office Spaces In The Post Pandemic World

    The Future Of Work Demands Futuristic Office Tech

    Designing Leadership Spaces for Hybrid Work

    Designing Leadership Spaces for Hybrid Work

    Resources And Tips To Harness The Power Of Interior Design For Environmental Impact — And Employee Retention

    Resources And Tips To Harness The Power Of Interior Design For Environmental Impact — And Employee Retention

    Designing Human Centric Workplaces Is Key To Hybrid Program Success

    Designing Human-Centric Workplaces Is Key To Hybrid Program Success

    2023 Future Of Work Forecast: Designing Offices For Evolving Workforce Needs

    2023 Future Of Work Forecast: Office Design Is Ever-Evolving; Here Are 5 Trends For 2023

  • Work-life
    5 Brain-Boosting Snacks To Power Your Work Day

    5 Brain-Boosting Snacks To Power Your Work Day

    City-sized Buildings Are On The Way. How Will The Line Change The Future Of Work?

    City-sized Buildings Are On The Way. How Will The Line Change The Future Of Work?

    What’s Your Job Worth In The Future Of Work?

    What’s Your Job Worth In The Future Of Work?

    3 Ways To Burn Fat At Work

    3 Ways To Burn Fat At Work

    Key

    Unlock Your Hidden Benefits

    8 Crucial Tax Filing Tips For Freelancers

    8 Crucial Tax Filing Tips For Freelancers

    Update Your Home Office For A Fresh, Focused New Year

    Update Your Home Office For A Fresh, Focused New Year

    gift ideas for digital nomads

    12 Last-Minute Gift Ideas For Digital Nomads

    A Guide For Workspace Mental Health Communication

    A Guide For Workspace Mental Health Communication

  • CRE
    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

    What Can We Expect For The Future Of Office Occupancy?

    What Can We Expect For The Future Of Office Occupancy?

  • Coworking
    Revive Your Coworking Space With A Wellness Program

    Revive Your Coworking Space With A Wellness Program

    How To Apply For Digital Nomad Visas In 4 Idyllic Work Destinations

    How To Apply For Digital Nomad Visas In 4 Idyllic Work Destinations

    I'm an Independent Coworking Center Operator Thriving in a City with 9 WeWorks

    I’m An Independent Coworking Center Operator Thriving In A City With 9 WeWorks

    Data Tracking Software Gives Coworking Operators Competitive Advantage

    Data Tracking Software Gives Coworking Operators Competitive Advantage

    The Story Behind WeWork’s Failed Locations

    The Story Behind WeWork’s Failed Locations

    What Is An “Open” Coworking Space? 

    What is an “Open” Coworking Space?

    The Pandemic’s Lasting Impact on the Future of Coworking

    The Pandemic’s Lasting Impact on the Future of Coworking

    What Does “Community” Mean In Coworking?

    What Does “Community” Mean In Coworking? Your Answer Matters

    Is WeWork Going Bust?

    Is WeWork Going Bust?

  • Workforce
    Rethinking Retirement Plans — Is Phased Retirement The Future?

    Rethinking Retirement Plans — Is Phased Retirement The Future?

    Is Marc Benioff of Salesforce Right That You Can't Integrate Junior Staff Remotely?

    Is Marc Benioff of Salesforce Right That You Can’t Integrate Junior Staff Remotely?

    4 Monumental Ways Banning Noncompete Clauses Will Transform The Future Of Work

    4 Monumental Ways Banning Noncompete Clauses Will Transform The Future Of Work

    What To Do If You’ve Been Quietly Promoted

    What To Do If You’ve Been Quietly Promoted

    Nurture Skills To Retain Employees

    Nurture Skills To Retain Employees

    The Four Horsemen of the Mandated Return to Office

    The Four Horsemen of the Mandated Return to Office

    Indeed & Glassdoor Economists Predict Continued Hiring Challenges

    Indeed & Glassdoor Economists Predict Continued Hiring Challenges

    Will Remote Work Be A Mandated Right In The Future Of Work?

    Will Remote Work Be A Mandated Right In The Future Of Work?

    Why It’s Time to Retire the Term Hybrid Work

    Why It’s Time to Retire the Term “Hybrid Work”

  • Podcast
  • Subscribe
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • News
  • Business
    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Flexible Work and Investment in ESG are Driving Profitability for this Global Brand

    Disney’s Imagination Has Failed

    Disney’s Imagination Has Failed

    Can COVID Booster Shots Save Your Business?

    Can COVID Booster Shots Save Your Business? 

    Three Culture-Building Steps To Create A World-Class Company

    Three Culture-Building Steps To Create A World-Class Company

    How To Manage Partnership Risks In The Future Of Work

    How To Manage Partnership Risks In The Future Of Work

    What It Takes To Be A Hybrid LeaderWhat It Takes To Be A Hybrid Leader

    Dr. Gleb Tsipursky CEO Of Disaster Avoidance Experts | What It Takes To Be A Hybrid Leader

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    HR Leaders Share How New Salary Transparency Laws Have Changed Everything

    Don’t Be Adidas: Making Better Decisions Fast Is Important For Business Leadership

    Don’t Be Adidas: Making Better Decisions Fast Is Important For Business Leadership

    Are Productivity Paranoia and Lack of Trust the Real Obstacles to Hybrid and Remote Work?

    Are Productivity Paranoia And Lack Of Trust The Real Obstacles To Hybrid And Remote Work?

  • Tech
    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

    AI Is Transforming The Future Of Industrial Work

    AI Is Transforming The Future Of Industrial Work

    Reimagining Offices for Hybrid Work

    Reimagining Offices for Hybrid Work: Frameable.com CEO on the Future of Virtual Offices

    How AI Can Help The Humans Within Human Resources

    HR Professionals Are Burned Out. Can A.I. Help?

    FOWP Adam Riggs

    Adam Riggs CEO Of Frameable | Can a Virtual Experience Really Replace the Office?

    Five Ways Tech Will Change The Ways We Work In 2023

    2023 Future Of Work Forecast: Five Ways Tech Will Change The Ways We Work In 2023

    Six Steps To Start A Coworking Center In The Metaverse

    Six Steps To Start A Coworking Center In The Metaverse

    Could Meta Be the Solution to Zoom Fatigue?

    Meta Wants To Fix Ongoing Zoom Fatigue — But You’ll Be Waiting A While

  • Marketing
    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

  • Design
    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    The Secret Formula To Determine How (And How Often) Your Employees Should Work In The Office

    Create A Neurodiverse Friendly Office In Just One Minute

    Start Creating A Neurodiverse Friendly Office In Just One Minute

    Get Employee Buy-in To Make Office Redesigns Matter

    Get Employee Buy-in To Make Office Redesigns Matter

    How To Make Your Hybrid Office Accessible To All

    How To Make Your Hybrid Office Accessible To All

    Design Of Smart Office Spaces In The Post Pandemic World

    The Future Of Work Demands Futuristic Office Tech

    Designing Leadership Spaces for Hybrid Work

    Designing Leadership Spaces for Hybrid Work

    Resources And Tips To Harness The Power Of Interior Design For Environmental Impact — And Employee Retention

    Resources And Tips To Harness The Power Of Interior Design For Environmental Impact — And Employee Retention

    Designing Human Centric Workplaces Is Key To Hybrid Program Success

    Designing Human-Centric Workplaces Is Key To Hybrid Program Success

    2023 Future Of Work Forecast: Designing Offices For Evolving Workforce Needs

    2023 Future Of Work Forecast: Office Design Is Ever-Evolving; Here Are 5 Trends For 2023

  • Work-life
    5 Brain-Boosting Snacks To Power Your Work Day

    5 Brain-Boosting Snacks To Power Your Work Day

    City-sized Buildings Are On The Way. How Will The Line Change The Future Of Work?

    City-sized Buildings Are On The Way. How Will The Line Change The Future Of Work?

    What’s Your Job Worth In The Future Of Work?

    What’s Your Job Worth In The Future Of Work?

    3 Ways To Burn Fat At Work

    3 Ways To Burn Fat At Work

    Key

    Unlock Your Hidden Benefits

    8 Crucial Tax Filing Tips For Freelancers

    8 Crucial Tax Filing Tips For Freelancers

    Update Your Home Office For A Fresh, Focused New Year

    Update Your Home Office For A Fresh, Focused New Year

    gift ideas for digital nomads

    12 Last-Minute Gift Ideas For Digital Nomads

    A Guide For Workspace Mental Health Communication

    A Guide For Workspace Mental Health Communication

  • CRE
    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

    What Can We Expect For The Future Of Office Occupancy?

    What Can We Expect For The Future Of Office Occupancy?

  • Coworking
    Revive Your Coworking Space With A Wellness Program

    Revive Your Coworking Space With A Wellness Program

    How To Apply For Digital Nomad Visas In 4 Idyllic Work Destinations

    How To Apply For Digital Nomad Visas In 4 Idyllic Work Destinations

    I'm an Independent Coworking Center Operator Thriving in a City with 9 WeWorks

    I’m An Independent Coworking Center Operator Thriving In A City With 9 WeWorks

    Data Tracking Software Gives Coworking Operators Competitive Advantage

    Data Tracking Software Gives Coworking Operators Competitive Advantage

    The Story Behind WeWork’s Failed Locations

    The Story Behind WeWork’s Failed Locations

    What Is An “Open” Coworking Space? 

    What is an “Open” Coworking Space?

    The Pandemic’s Lasting Impact on the Future of Coworking

    The Pandemic’s Lasting Impact on the Future of Coworking

    What Does “Community” Mean In Coworking?

    What Does “Community” Mean In Coworking? Your Answer Matters

    Is WeWork Going Bust?

    Is WeWork Going Bust?

  • Workforce
    Rethinking Retirement Plans — Is Phased Retirement The Future?

    Rethinking Retirement Plans — Is Phased Retirement The Future?

    Is Marc Benioff of Salesforce Right That You Can't Integrate Junior Staff Remotely?

    Is Marc Benioff of Salesforce Right That You Can’t Integrate Junior Staff Remotely?

    4 Monumental Ways Banning Noncompete Clauses Will Transform The Future Of Work

    4 Monumental Ways Banning Noncompete Clauses Will Transform The Future Of Work

    What To Do If You’ve Been Quietly Promoted

    What To Do If You’ve Been Quietly Promoted

    Nurture Skills To Retain Employees

    Nurture Skills To Retain Employees

    The Four Horsemen of the Mandated Return to Office

    The Four Horsemen of the Mandated Return to Office

    Indeed & Glassdoor Economists Predict Continued Hiring Challenges

    Indeed & Glassdoor Economists Predict Continued Hiring Challenges

    Will Remote Work Be A Mandated Right In The Future Of Work?

    Will Remote Work Be A Mandated Right In The Future Of Work?

    Why It’s Time to Retire the Term Hybrid Work

    Why It’s Time to Retire the Term “Hybrid Work”

  • Podcast
  • Subscribe
No Result
View All Result
Allwork.Space
No Result
View All Result
  • News
  • Business
  • Tech
  • Marketing
  • Design
  • Work-life
  • CRE
  • Coworking
  • Workforce
  • Podcasts
  • Subscribe
ORND office Image Leaderboard
Home Coworking

Business Strategies To Attract And Retain Flexible Workspace Members

by Kate Tattersfield
March 15, 2021
in Coworking
Reading Time: 6 mins read
A A
Alex AWS Articles Templates

Appetite for office-based working is growing, however flexible workspace operators now face the challenge of attracting new clients.

Share on FacebookShare on TwitterShare to Network
Find a remote job with Flexjobs
  • There’s still an appetite for office-based working, and the target market is in fact broadening. 
  • One of the main challenges operators now face centres around how to attract new members while retaining existing ones. 
  • During a recent webinar, flexible workspace experts shared some tried and tested strategies to attract new members to their spaces. 

The last year has been a challenging one for the flexible workspace sector, as it has for many. Fortunately, the last few weeks have shown that there’s still an appetite for office-based working, and the target market is in fact broadening. 

One of the main challenges operators now face centres around how to attract new members while retaining existing ones. 

Attracting and retaining clients was the topic of discussion in Office RnD’s most recent webinar. On 11 March, Tim Schabsky, CEO at Work Inn (Germany), William Ballantyne, Director at MyWorkSpot (UK) and Colleen Moselle, President and COO at Fueled Collective (US), took to the virtual stage to share some tried and tested strategies.

Let’s run through some of the main points covered in the webinar.

Are operators focusing more on retention or recruitment at the moment?

Previously, Fueled Collective focused more on retention, in part because customer acquisition costs are so high. Its retention rate was in the 90 percentile before the pandemic. During the pandemic, the team had to quickly reevaluate how they’d remarket the space to a changing market.  

Fueled Collective found that its customer segment widened dramatically overnight during the pandemic – now they’re focusing on both attraction and retention.

Retention was also the main focus for MyWorkSpot prior to the pandemic. Licences came to an end as the lockdown started which initiated conversations around renewals. Lots of people are re-joining the space and, again, the market’s opened up.

Work Inn had just doubled in size and opened four new locations before the pandemic took hold. The operator’s main focus was retention. It worked well – they’ve managed to retain many original members but do have spaces to fill.

How has the target market for flexible workspace changed?

Will and his team started MyWorkSpot under the impression that if they established a space close to a railway station, their primary market would be corporate individuals who usually commute to London to work. In actuality, they found that entrepreneurs and small businesses based in the local area utilised the space most.

The pandemic flipped things – what they thought would happen back then is happening now.

Over the last couple of months they’ve experienced more demand from corporates; Will’s focusing on getting the message out to those who live near the space but work in London.

Interestingly, a few students have been joining Work Inn because the libraries and universities are currently closed (Tim signed up 10 students in a single week).

Colleen notes that lots of business owners still don’t know that coworking is an option. Fuelled Collective has been targeting larger companies who want to downsize, benefit from flexible terms and maintain their workplace culture (which is harder to do over digital platforms alone). 

How have operators been experimenting with new marketing campaigns?

Colleen’s been marketing plans and documents that can be used as resources for those in the process of reimagining their workspace strategies, and who also may be looking for a “third space”. She’s also been leveraging her CRM and relaunching nurturing campaigns designed to educate people about coworking and Covid safety.

Google Reviews are also proving effective. Colleen points out that they’re free and help build brand loyalty, partly because when someone writes a review, it helps them reflect and cement what they love about the space in their own minds.

MyWorkSpot has launched a series of informative blog posts which it’s integrating into its social media strategy. At the start of the pandemic, Will’s team ran catch up calls so people could stay in touch. He’s also run a series of fun events, including a haircutting tutorial! 

One of Tim’s most successful initiatives was a referral programme. They sent out Christmas cards with a voucher for a free month of coworking for a friend to both members and business partners. Moving forward, Work Inn will be focusing on content marketing and PR.

Are operators changing their proposition to meet changing needs?

Now, it’s important for every company to have a real estate contract that’s flexible, says Tim. Will agrees, noting that before the pandemic, a 12-month licence was considered flexible, but now members expect even more agility. 

MyWorkSpot has launched part-time/timeshare offices. It means members can secure a regular space for, say, a day or two a week when they need to work with their team. They can’t brand it like they would be able to with a full-time office, but it’s a guaranteed space.

Colleen’s also added part-time offices to Fuelled Collective’s portfolio. She explains that getting corporate customers accustomed to what coworking’s value proposition is can be more work, but “once they get ingrained in the community we see them adapt really quickly.”

Also, members’ employees who’ve been working in isolation light up when they realise they’re part of a community- one with a world of social possibilities.

What about digital coworking memberships?

MyWorkSpot offers a £10/month membership that allows people to access the coworking community virtually through different platforms. These members can also take part in  catchup calls, and when they’re in need of a physical space they can book a hotdesk. 

Will and his team have been trying to run meaningful events. MyWorkSpot is partnered with a Chamber of Commerce tier that also runs events, which helps drive engagement and value.  

One of the biggest challenges when it comes to digital memberships is creating enough good content to ensure value. Creating engaging content consistently without “saturating” people’s inbox is a heavy lift. Then there’s Zoom fatigue. This is why Fuelled Collective has shifted away from the virtual realm back to where it was before the pandemic.

Work Inn doesn’t have a digital-only membership, but it has introduced a traditional virtual office offering, which Tim says they should’ve done earlier! 

Tim’s Community Manager runs online events for Work Inn members, including coffees and breakfasts. In fact, they’ve created an online replica of their in-person schedule, with weekly yoga classes and health sessions. 

One of Work Inn’s tech-savvy members even created a digital version of the coworking space – users can move an avatar around the virtual coworking space and when they encounter another member they can hop into a Jitsi chat.

How can operators target larger/corporate leads?

Colleen’s uses Sales Navigator by LinkedIn to contact relevant people directly. She says it’s been the most effective method during the pandemic by far. Once a prospect has been engaged, they’re entered into a strategic nurturing funnel. 

“We get a 30% response rate when reaching out through our Sales Navigator,” says Colleen. 

Operators can reach relevant potential members on LinkedIn Sales Navigator by targeting specific industries, job titles and keywords.

It’s also important to make the pitch to brokers for corporate clients, says Tim. After all, if you have a warm introduction, it’s always easier. 

MyWorkSpot is offering a 2-day free trial which helps corporate business owners get to grips with how coworking operates. Also, colleagues seeing the space on the background of a Zoom call works wonders. “Just get one person from the business in – the rest of the team will be jealous!”

Ease of use 1password
Tags: Coworking
Kate Tattersfield

Kate Tattersfield

London-based lit zine enthusiast, music lover and freelance writer specializing in the flexible workspace industry.

No Result
View All Result

How will work change in 2023?

Subscribe today to know what's changing tomorrow.

* indicates required
100% FREE. You can unsubscribe or manage your preferences at any time.
FOWF - MR Ad Green.gif
ORND Learn More
The #1 Writing Tool
Top online courses in Career Development

Listen to the experts themselves

News and Features

Business

Tech

Marketing

Design

Work-life

CRE

Coworking

Workforce

Daily Digest

Podcast

Resources

Marketplace

Events

Press Releases

FlexSpace, Coworking
and Office Space

Los Angeles

New York

Chicago

Washington, D.C.

Houston

Dallas

Miami

San Francisco

Atlanta

Philadelphia

Seattle

Austin

Company

About Us

Submit to Allwork.Space

Contact

Advertise

FlexSpace

Terms Of Use

FlexSpace FAQs

Privacy Policy

Connect with Allwork.Space

Twitter

Linkedin

Facebook

Instagram

YouTube

Apple Podcasts

Spotify

Google Podcasts

©2022 Allwork.Space  l  Exploring the FUTURE OF WORK® since 2003.

No Result
View All Result
  • Daily Digest
  • Podcasts
  • Events
  • Resources
  • Marketplace
  • Business Directory
  • Subscribe
  • Advertise
  • Find Space
  • About Us
  • Submit to Allwork.Space

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00