Metaverse Coworking Company Addresses The Issue With Zoom

The Delta variant put a damper on plans to return to the workplace for many companies. While some have followed through with bringing workers in, others are postponing or canceling their return-to-office plans.

Regardless of which path forward organizations have chosen to take, it’s clear that the need for a digital workplace has become essential for all. That’s why virtual workspace firm Sophya World is using its flagship metaverse product SoWork to help companies large and small stay connected.

Sophya recently raised $15 million to develop SoWork, which offers users a customizable digital coworking environment that addresses the downsides of traditional virtual communication tools like Zoom, as well as the growing number of professionals attending work through the metaverse.

“Problems with building culture, employee agency, onboarding, the lack of bringing ‘yourself’ to work – these and other issues completely disappear with SoWork. We’ve been excited to see our customers succeed so well,” said Vishal Punwani, CEO and cofounder of Sophya. “The gaming world has solved many of the problems that the business world is facing as it evolves to remote-first. Multiplayer, teamwork, delight… that’s why we’re building a Massively Multiplayer Online Workplace. I met one of my co-founders playing WoW 17 years ago – we did truly collaborative work together, online while living on different continents, and still became best friends, having never met in person until much later.”

SoWork hopes to specifically address the virtual workplace beyond communicating through text and video. By allowing users to truly represent themselves, workers can have a fully immersive experience and grow a deeper connection with their colleagues.