Building a great workplace can involve numerous factors, whether it be perks or a strong employer brand. According to Great Place to Work, it’s the culture around a company that determines its character. So how does a company create a healthy workplace culture and, subsequently, a great place to work?
Jody Kohner, SVP of Employee Marketing and Engagement at Salesforce, said that the secret to the company’s success is the amount of employee engagement that using culture, technology and data.
A company’s culture can make or break it. Being true to its core values and beliefs can set it apart from competitors.
“We write it down, we prioritize it, we build programs around it, we measure it, and we are constantly innovating on it. It’s something everyone has to own,” said Kohner.
Kohner also said that a great culture allows employees to feel connected to one main goal. No matter the hierarchy, employees that are on the same page tend to connect and engage naturally.
A Deloitte study found that 80% of millennials want businesses to give back and engage in issues beyond the company. For example, Salesforce gives their employees seven days of paid time to use towards giving back to causes that mean something to them.
Technology can also make a huge difference in the workplace as it becomes a huge part of our daily lives. Now, workers are seeking out more “social, mobile, smart and connected technologies” in the workplace that make each day more productive and efficient.
While using technology to benefit customer data is beneficial, creating effective technology to address the employee experience can further drive productivity.
Salesforce uses its own technology to provide employees with a consumer-like experience.
Collecting proper data can also make a difference in an employee’s work day. By leveraging various forms of data, companies can create an employee-centered experience.
Most of the time, companies analyze customer data to make the most out of those relationships, so why not apply that same logic towards employees?