Upcoming Events

Jul 19
Featured Featured All day

WORKTECH 2022 Chicago

Sep 22
Featured Featured All day

WORKTECH 2022 New York

Oct 25
Featured Featured October 25 - October 26

Coworking Summit

Nov 10
Featured Featured November 10 - November 11

Coworking Europe

View Calendar

Latest News

56% Of Workers Won’t Consider Working For A Company That Doesn’t Share Their Values

56% Of Workers Won’t Consider Working For A Company That Doesn’t Share Their Values

July 1, 2022
IWG Shares Hit 52-Week Low

IWG’s Shares Hit 52-Week Low Of $2.32 Per Share

July 1, 2022
Are Zoom Layoffs An Inevitable Part Of The Future Of Work?

Are Zoom Layoffs An Inevitable Part Of The Future Of Work?

July 1, 2022
Bankers Are Concerned About A Seemingly Inevitable Recession

Bankers Are Concerned About A Seemingly Inevitable Recession

June 30, 2022
How The Fifteen-Minute City Could Transform Local Communities

How The Fifteen-Minute City Could Transform Local Communities

June 30, 2022
Barclays Pay Increase Reveals A Need To Go Back To Basics

Barclays Pay Increase Reveals A Need To Go Back To Basics

June 30, 2022
Load More

Follow Us On Instagram

Follow

    The Instagram Access Token is expired, Go to the Customizer > JNews : Social, Like & View > Instagram Feed Setting, to refresh it.
  • Events
  • Marketplace
  • Resources
  • Press Releases
  • Business Directory
  • Advertise
  • About Us
  • Contact
Tuesday, July 5, 2022
Allwork.Space
The FUTURE OF WORK® since 2003
Find A Flexible Office Here
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • Business
    Young Entrepreneurship Is On The Rise

    Young Entrepreneurship Is On The Rise

    How Much Does Elon Musk’s Opinion On Remote Work Matter

    How Much Does Elon Musk’s Opinion On Remote Work Matter?

    The-History-of-Networking

    The Past, Present, and Hybrid Future of Networking

    Pandemic Resilience V. Future Resilience

    Is Your Company Pandemic-Resilient Or Future-Resilient?

    Change Or Control Here What Drives People To Become Entrepreneurs

    Change Or Control? Here’s What Drives People To Become Entrepreneurs

    The Meeting Room Of The Future

    The Meeting Room Of The Future

    What Is Cryptocurrency’s Role In The Future Of Work

    What Is Cryptocurrency’s Role In The Future Of Work?

    Generational Shift How Do We Create Space That’s Attractive To All Ages

    Generational Shift: How Do We Create Space That’s Attractive To All Ages?

    What Does Elon Musk’s Twitter Acquisition Mean For Its Future?

    Elon Musk Acquires Twitter For $44 Billion: A Comprehensive Timeline

  • Tech
    Would You Give Your Staff the ‘Immersive Treatment’?

    Would You Give Your Staff the ‘Immersive Treatment’?

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

    Decentralized Cloud Services

    Could Companies Benefit From Implementing Decentralized Cloud Services?

    Here Are 5 Benefits Virtual Reality Brings To Soft Skills Training

    Here Are 5 Benefits Virtual Reality Brings To Soft Skills Training

    Why You Can’t (And Shouldn’t) Escape The Metaverse

    Why You Can’t (And Shouldn’t) Escape The Metaverse

    Outdated Digital Tools and Technology are a Key Factor in the Great Reshuffle

    Outdated Digital Tools and Technology are a Key Factor in the Great Reshuffle

    Are-podcasts-the-new-tech-perk

    How Do You Train And Retain Tech Talent? Use Podcasts, Says CEO Jen Grogono

    Is-TikTok-Gen Z’s-LinkedIn

    Is TikTok Gen Z’s LinkedIn?

    Technology Tips That Can Help Businesses Return To The Workplace

    Technology Tips That Can Help Businesses Return To The Workplace

  • Marketing
    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    6 Tips For Capturing More Website Leads

    6 Tips For Capturing More Website Leads

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

  • Design
    The Outdoor Office is Here to Stay How to Create the Perfect Outdoor Living (and Work) Room

    The Outdoor Office is Here to Stay: How to Create the Perfect Outdoor Living (and Work) Room

    Neocon 2022 Explored Biophilic Office Design

    Neocon 2022 Explored Biophilic Office Design, But What Is It?

    Multifamily Design Can Inform The New Office

    How Multifamily Design Can Inform The New Office

    Leveraging Design To Support Untethered Working And A Hybrid Future

    NeoCon 2022: Leveraging Design To Support ‘Untethered Working’ And A Hybrid Future

    Putting Women’s Safety At The Heart Of Urban Design

    Putting Women’s Safety At The Heart Of Urban Design

    A Company Should Never Stand Still, So Why Should Your Space

    A Company Should Never Stand Still, So Why Should Your Space?

    Working Outside A Critical Component In The New Ecosystem Of Work

    Working Outside: A Critical Component In The New Ecosystem Of Work

    As The Pandemic Subsides, What Will The Modern Office Look Like? Neocon 2022 Has Some Answers

    As The Pandemic Subsides, What Will The Modern Office Look Like? Neocon 2022 Has Some Answers

    FlexiSpot’s Pro Plus Standing DeskE7

    We Reviewed FlexiSpot’s Pro Plus Standing Desk (E7)

  • Work-life
    What in store for job stability and the future of work

    Here’s What’s In Store For Job Stability And The Future Of Work

    5 Reasons Why Dogs Make Pawfect Coworkers

    5 Reasons Why Dogs Make Pawfect Coworkers

    Take Your Dog To Work Day

    “Take Your Dog To Work Day”: How Fido Can Help Companies Retain Employees

    Sitting for too long is bad for your health and here’s what you can do about it

    Sitting For Too Long Is Bad For Your Health And Here’s What You Can Do About It

    Will The 2020s Be Like The Roaring 20s

    Will The 2020s Be Like The Roaring 20s?

    The State of Worker Mental Health

    Report: The State of Worker Mental Health 

    Using Technology For Wellness Initiatives

    Using Technology For Wellness Initiatives: How SaaS Can Help

    Here's Why Taking A Stand On Diversity Matters For Companies

    Here’s Why Taking A Stand On Diversity Matters For Companies

    Why it Pays to Promote Mental Health in the Workplace

    Why It Pays To Promote Mental Health In The Workplace

  • CRE
    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

    What Can We Expect For The Future Of Office Occupancy?

    What Can We Expect For The Future Of Office Occupancy?

    How Commercial Real Estate Can Master The Art Of Data

    How Commercial Real Estate Can Master The Art Of Data

    The New Real Estate Portfolio Of Hybrid Companies

    The New Real Estate Portfolio Of Hybrid Companies

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions – Here’s How

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    Is Adam Neumann Making The Pivot To Landlord

    Is Adam Neumann Making The Pivot To Landlord?

    5 Commercial Real Estate Predictions For 2022

    5 Commercial Real Estate Predictions For 2022

    Green Goes Mainstream

    Green Goes Mainstream (And It’s Totally Worth The Investment)

  • Coworking
    How To Create A Sense Of Belonging In Your Coworking Space

    How To Create A Sense Of Belonging In Your Coworking Space

    GCUC 2022 Brought Coworking Positive Energy to Seattle

    GCUC 2022 Brought Coworking’s Positive Energy to Seattle

    IWG’s Shares Have Dipped, But There’s More To The Story

    IWG’s Shares Have Dipped, But There’s More To The Story

    Automate-these-3-tasks-for-your-coworking-space

    Automate These 3 Tasks For Your Coworking Space

    Industrious-announces-expansion

    Jamie Hodari On “Massive Opportunity Ahead” As Industrious Expands Internationally

    GCUC 2022

    Coworking’s Newsmakers Gather in Seattle for GCUC 2022

    Here’s-What-The-“FundamentalsOfFlex”-Means-For-Coworking-Owners

    Here’s What The “Fundamentals Of Flex” Means For Coworking Owners

    How To Become An Eco-Friendly Workspace

    How To Become An Eco-Friendly Workspace (And Why You Should)

    WeCrashed We Watched

    WeCrashed…We Watched: Here’s Our Review of the New Apple+ Limited Series

  • Workforce
    Workers Want a Four-Day Work Week But Execs Aren’t Convinced

    54% of Workers Want a Four-Day Work Week, But Execs Aren’t Convinced

    Will inflation impact pay raises?

    Will Inflation Impact Pay Raises?

    Managers Need to Start Preparing for Interviews Differently

    Hiring Managers Need to Start Preparing for Interviews Differently

    Is The ‘Remote Work Window’ About To Close?

    Is The ‘Remote Work Window’ About To Close?

    Here’s Why Curiosity And Authenticity Go A Long Way In The Workplace 

    Here’s Why Curiosity And Authenticity Go A Long Way In The Workplace

    Where Is The Future Of Work For The LGBTQ Community

    Where Is The Future Of Work For The LGBTQ+ Community?

    Facing Un Retirement The Cost Of Living Is Forcing Retirees Back To Work

    Facing ‘Un-Retirement’: The Cost Of Living Is Forcing Retirees Back To Work

    What Habits Will Be Brought Back Into The Office

    What Habits Will Be Brought Back Into The Office?

    1 in 3 Workers Say They Seek New Employment With Education Opportunities

    1 in 3 Workers Say They’ll Seek New Employment with Education Opportunities

  • Daily Digest
  • Podcast
  • Subscribe
  • All Topics
    • Business
    • Biophilic Design
    • Career Growth
    • Coliving
    • Collaboration
    • Coworking
    • CRE
    • DE&I
    • Digital Nomads
    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
    • Leadership
    • Marketing
    • Mental Health
    • Mergers & Acquisitions
    • Office Furniture
    • Productivity
    • PropTech
    • Remote Work
    • Self-care
    • SMBs
    • Social Impact
    • Space-as-a-Service
    • Technology
    • Virtual Office
    • Work-life Balance
    • Workforce
    • Workplace Design
    • Workplace Wellness
  • Business
    Young Entrepreneurship Is On The Rise

    Young Entrepreneurship Is On The Rise

    How Much Does Elon Musk’s Opinion On Remote Work Matter

    How Much Does Elon Musk’s Opinion On Remote Work Matter?

    The-History-of-Networking

    The Past, Present, and Hybrid Future of Networking

    Pandemic Resilience V. Future Resilience

    Is Your Company Pandemic-Resilient Or Future-Resilient?

    Change Or Control Here What Drives People To Become Entrepreneurs

    Change Or Control? Here’s What Drives People To Become Entrepreneurs

    The Meeting Room Of The Future

    The Meeting Room Of The Future

    What Is Cryptocurrency’s Role In The Future Of Work

    What Is Cryptocurrency’s Role In The Future Of Work?

    Generational Shift How Do We Create Space That’s Attractive To All Ages

    Generational Shift: How Do We Create Space That’s Attractive To All Ages?

    What Does Elon Musk’s Twitter Acquisition Mean For Its Future?

    Elon Musk Acquires Twitter For $44 Billion: A Comprehensive Timeline

  • Tech
    Would You Give Your Staff the ‘Immersive Treatment’?

    Would You Give Your Staff the ‘Immersive Treatment’?

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

    Christoph Fleischmann Of Arthur | Bridging The Hybrid Work Divide With Mixed Reality

    Decentralized Cloud Services

    Could Companies Benefit From Implementing Decentralized Cloud Services?

    Here Are 5 Benefits Virtual Reality Brings To Soft Skills Training

    Here Are 5 Benefits Virtual Reality Brings To Soft Skills Training

    Why You Can’t (And Shouldn’t) Escape The Metaverse

    Why You Can’t (And Shouldn’t) Escape The Metaverse

    Outdated Digital Tools and Technology are a Key Factor in the Great Reshuffle

    Outdated Digital Tools and Technology are a Key Factor in the Great Reshuffle

    Are-podcasts-the-new-tech-perk

    How Do You Train And Retain Tech Talent? Use Podcasts, Says CEO Jen Grogono

    Is-TikTok-Gen Z’s-LinkedIn

    Is TikTok Gen Z’s LinkedIn?

    Technology Tips That Can Help Businesses Return To The Workplace

    Technology Tips That Can Help Businesses Return To The Workplace

  • Marketing
    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    Everything You Need To Know About Google My Business, And How To Ace It

    Everything You Need To Know About Google My Business, And How To Ace It

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    Nothing Beats In-Person Communication, But These Online Tools Come Pretty Close

    6 Tips For Capturing More Website Leads

    6 Tips For Capturing More Website Leads

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

    “This Is Marketing” By Seth Godin Is A Celebration Of The Unchanging Truths About Marketing

  • Design
    The Outdoor Office is Here to Stay How to Create the Perfect Outdoor Living (and Work) Room

    The Outdoor Office is Here to Stay: How to Create the Perfect Outdoor Living (and Work) Room

    Neocon 2022 Explored Biophilic Office Design

    Neocon 2022 Explored Biophilic Office Design, But What Is It?

    Multifamily Design Can Inform The New Office

    How Multifamily Design Can Inform The New Office

    Leveraging Design To Support Untethered Working And A Hybrid Future

    NeoCon 2022: Leveraging Design To Support ‘Untethered Working’ And A Hybrid Future

    Putting Women’s Safety At The Heart Of Urban Design

    Putting Women’s Safety At The Heart Of Urban Design

    A Company Should Never Stand Still, So Why Should Your Space

    A Company Should Never Stand Still, So Why Should Your Space?

    Working Outside A Critical Component In The New Ecosystem Of Work

    Working Outside: A Critical Component In The New Ecosystem Of Work

    As The Pandemic Subsides, What Will The Modern Office Look Like? Neocon 2022 Has Some Answers

    As The Pandemic Subsides, What Will The Modern Office Look Like? Neocon 2022 Has Some Answers

    FlexiSpot’s Pro Plus Standing DeskE7

    We Reviewed FlexiSpot’s Pro Plus Standing Desk (E7)

  • Work-life
    What in store for job stability and the future of work

    Here’s What’s In Store For Job Stability And The Future Of Work

    5 Reasons Why Dogs Make Pawfect Coworkers

    5 Reasons Why Dogs Make Pawfect Coworkers

    Take Your Dog To Work Day

    “Take Your Dog To Work Day”: How Fido Can Help Companies Retain Employees

    Sitting for too long is bad for your health and here’s what you can do about it

    Sitting For Too Long Is Bad For Your Health And Here’s What You Can Do About It

    Will The 2020s Be Like The Roaring 20s

    Will The 2020s Be Like The Roaring 20s?

    The State of Worker Mental Health

    Report: The State of Worker Mental Health 

    Using Technology For Wellness Initiatives

    Using Technology For Wellness Initiatives: How SaaS Can Help

    Here's Why Taking A Stand On Diversity Matters For Companies

    Here’s Why Taking A Stand On Diversity Matters For Companies

    Why it Pays to Promote Mental Health in the Workplace

    Why It Pays To Promote Mental Health In The Workplace

  • CRE
    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

    What Can We Expect For The Future Of Office Occupancy?

    What Can We Expect For The Future Of Office Occupancy?

    How Commercial Real Estate Can Master The Art Of Data

    How Commercial Real Estate Can Master The Art Of Data

    The New Real Estate Portfolio Of Hybrid Companies

    The New Real Estate Portfolio Of Hybrid Companies

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions

    The Time Has Come For The Built Environment To Report Its Scope 3 Carbon Emissions – Here’s How

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    How Net Zero Targets Affect Your Office Buildings And The Future Of Work

    Is Adam Neumann Making The Pivot To Landlord

    Is Adam Neumann Making The Pivot To Landlord?

    5 Commercial Real Estate Predictions For 2022

    5 Commercial Real Estate Predictions For 2022

    Green Goes Mainstream

    Green Goes Mainstream (And It’s Totally Worth The Investment)

  • Coworking
    How To Create A Sense Of Belonging In Your Coworking Space

    How To Create A Sense Of Belonging In Your Coworking Space

    GCUC 2022 Brought Coworking Positive Energy to Seattle

    GCUC 2022 Brought Coworking’s Positive Energy to Seattle

    IWG’s Shares Have Dipped, But There’s More To The Story

    IWG’s Shares Have Dipped, But There’s More To The Story

    Automate-these-3-tasks-for-your-coworking-space

    Automate These 3 Tasks For Your Coworking Space

    Industrious-announces-expansion

    Jamie Hodari On “Massive Opportunity Ahead” As Industrious Expands Internationally

    GCUC 2022

    Coworking’s Newsmakers Gather in Seattle for GCUC 2022

    Here’s-What-The-“FundamentalsOfFlex”-Means-For-Coworking-Owners

    Here’s What The “Fundamentals Of Flex” Means For Coworking Owners

    How To Become An Eco-Friendly Workspace

    How To Become An Eco-Friendly Workspace (And Why You Should)

    WeCrashed We Watched

    WeCrashed…We Watched: Here’s Our Review of the New Apple+ Limited Series

  • Workforce
    Workers Want a Four-Day Work Week But Execs Aren’t Convinced

    54% of Workers Want a Four-Day Work Week, But Execs Aren’t Convinced

    Will inflation impact pay raises?

    Will Inflation Impact Pay Raises?

    Managers Need to Start Preparing for Interviews Differently

    Hiring Managers Need to Start Preparing for Interviews Differently

    Is The ‘Remote Work Window’ About To Close?

    Is The ‘Remote Work Window’ About To Close?

    Here’s Why Curiosity And Authenticity Go A Long Way In The Workplace 

    Here’s Why Curiosity And Authenticity Go A Long Way In The Workplace

    Where Is The Future Of Work For The LGBTQ Community

    Where Is The Future Of Work For The LGBTQ+ Community?

    Facing Un Retirement The Cost Of Living Is Forcing Retirees Back To Work

    Facing ‘Un-Retirement’: The Cost Of Living Is Forcing Retirees Back To Work

    What Habits Will Be Brought Back Into The Office

    What Habits Will Be Brought Back Into The Office?

    1 in 3 Workers Say They Seek New Employment With Education Opportunities

    1 in 3 Workers Say They’ll Seek New Employment with Education Opportunities

  • Daily Digest
  • Podcast
  • Subscribe
No Result
View All Result
Allwork.Space
No Result
View All Result
  • Business
  • Tech
  • Marketing
  • Design
  • Work-life
  • CRE
  • Coworking
  • Workforce
  • Daily Digest
  • Podcasts
  • Subscribe
Nexudus May Leaderboard
Home Marketing

Creating The Perfect Coworking Website: Top 10 Elements To Keep In Mind

by kirk.deis
May 9, 2019
in Marketing
Reading Time: 10 mins read
A A
Articles

Your coworking website shouldn’t just be informational, it should also add value to visitors and serve as a channel through which you amplify your brand voice

Share on FacebookShare on TwitterShare to Network
  • Creating a carefully planned website can improve your Google rank, attract new leads, and increase your conversion rate.
  • Great websites are never a done-deal; they require constant and regular updates and revisions.
  • A website shouldn’t just be informational, it should also be an expansion of your brand and your brand voice.

Is a website more than just strokes of brilliant colors directing our eyes to big blue buttons that read, “Buy Now?” Is being mobile first really the secret to dominating Google? Am I going to pen this entire article with questions? No.

Today, I’d like you to consider me as your digital website doctor. By the end of our visit, it is my full intent to reshape the way you look at your site and provide you with actionable items you can use to amplify your brand by creating a perfect coworking website.

A brief disclaimer: all of the below tips have the potential to work wonders for your website. However, in order for you to truly reap the benefits of your online presence, you will need to meet each of the below points consistently.

Fiverr - Leaderboard




TOP 10 ELEMENTS TO CREATE THE PERFECT COWORKING WEBSITE    

1. A Coworking Website Must Speak The Lingo Beyond Images

Given that you’re hoping to attract people to your space, it makes sense for you to have a website that showcases your space and your community through pictures and images. However, in order to make your online presence more powerful and impactful, you need to spend marketing dollars.

This doesn’t necessarily mean spending your revenue in ads. In fact, one of the most overlooked marketing channels coworking operators can leverage are blogs.

In order for your blog to have an impact, you need to build it right and update it regularly.


Suggested Reading: “Why Content Marketing Should be a Priority for Coworking Operators: a Q&A with Content Expert Cat Johnson”


The perfect coworking website understands the value of consistent content creation. Think of writing blogs like going to the gym — you won’t see results after one three hour workout — you need to hit the treadmill regularly.

If you need some inspiration and blog ideas, check out these 20 article ideas for workspace blogs.

If you think you haven’t got the necessary amount of time and resources to begin posting regular blogs on your site, there’s still a lot you can do. Start by looking at your static pages (e.g. home, memberships, about us, and contact us pages). Do these pages have industry keywords incorporated into them? Remember that Google uses keywords to rank websites that appear in user searches.

If you haven’t done so already, review your website content and whether you’re using the right keywords (we suggest you check out this complete list of virtual office terms). You should revisit your static pages content regularly to make sure you’re still in sync with current industry keywords and trends.


2. Not Every Sale Is About Money

When is the last time you gave something of value away for free? And I mean 100% free, no strings attached and I’m not talking about free wifi or a cup of Joe in the snack room. I mean something truly free that has significant value.

I was recently published in Forbes where I breakdown different strategies your brand can leverage when using the power of free. In it, I argue that when you give something away for free, like a 14-day trial period, you open the doors to capture new leads that you can build trust with and eventually upsell.

Let’s connect this to your website. What are you offering for free?

Some ideas for you to consider:

  • Promote A Client On Your Social Media Channels
  • Host A Free Event Where Your Members Can Network
  • Offer A Free Trial Period So New Members Get A Sense Of Your Community

When you put money aside, you can see different ways to make a sale and build your business. I think this is the key to my point. Your website is a building block for your business, and it’s also a great engine through which you can spread the word about your space and how you add value.


3. Test Your Coworking Site Regularly For Flaws

I’ve lost count of how many websites I’ve worked on. One thing I’ve learned is that a perfect website is never truly done; they require constant care and reinvention. There’s always a new thing to test, core updates to make, keywords to change, and layouts to refine.

With websites, it’s not just about it being live; they need to be constantly updated and checked to make sure your ranking is not affected.

Which is why I recommend you set some time aside each month to test for bugs. Have someone click around the site, poke at it with a stick and see what breaks. If you’re not sure where to begin testing your software this article does a deep dive into the top 10 types of software testing you should be doing.

Let’s say you aren’t 110% confident in managing these bugs – I have a solution for that too. Check out the free trial on The Bug Squasher. With it you can add a simple bug tracking tool on your site and get a detailed bug report at your own pace via video, screenshots and more. Easy, right?


4. Understand Your Website’s Analytics

This part is about understanding your website traffic by using Google Analytics. Understanding your traffic is important because it can help you build a customer persona and, when analyzed and used correctly, it can provide valuable insights that can strengthen your brand and your product or service.

Pay close attention to the data — without it you are flying blind. What I usually do when I get access to a new site is review how users engage with the top performing pages: what’s the bounce rate, how many user clicks, how much time people spend on the site, etc. This is rich data that I then put to the “dumb test” to see which next steps I should take.

The Dumb Test:
D is for doable.
U is for understandable.
M is for measurable.
B is for beneficial.

To better understand how to use this test, check out this article where I breakdown the “dumb” formula. The formula can help you pinpoint the actions that you need to take in order to improve your website’s performance and conversion rate.


5. Above The Fold Is Gold

This is an image of Treehouse 51’s website homepage. You’ll notice at the very top we have a contact form to collect information. This is because we know the very first thing customers see when they land on our (and any) website is this top section known as the “above the fold” section.

If you haven’t done so already, do an audit on the above the fold section of your website. Do you have key information and strong call to actions that push leads further into your funnel? Do your images represent your target buyers? Is there a way to contact you and learn more?  

These are all key elements your website should include in its above the fold section. Here are some quick recommendations to get you started: include a way for visitors to contact you (by email, chat, calls) and have a strong call to action button (schedule a tour, get a quote, take a virtual tour).


6. Testimonials Are Good, Video Testimonials Are Great

I can tell you all day and night Treehouse 51 rocks. We know what we’re talking about. We know how to make websites that convert. We love building marketing campaigns that bring in revenue.

But let’s be real, even though I say this, what worth does it really have? You don’t know me. We haven’t met. So why should you believe me?

This is why client and customer testimonials are important. They help establish a sense of trust between your brand, your website, and your visitors. At Treehouse 51, we recommend websites have at least three testimonials showcased on the homepage.

Bonus tip: Recorded testimonials are priceless to your business. But don’t take my word for it, see for yourself.


7. Coworking Websites Should Promote Community, Not Barriers

Coworking is about networking. It’s about unity. It’s about community. However, a lot of coworking websites do not represent that messaging in their site build.

When traffic comes your way, you don’t want them jumping through hoops to schedule a tour. You want to keep things simple. You want to review each page and ask yourself what the key goal of that page is.

For example, if you’re leasing office space, your main goal might be to schedule a tour of the space. If that is the case, you should consider the following tactics:

  • Have a call to action button to schedule a tour
  • Include a phone number and email to contact you
  • Make it easy for leads to learn more about the space via images and copy on the site
  • Leverage a pop up to capture email addresses of site visitors so you can market to them later.

8. Choose the Right Server

I once met with a lead that spent thousands of dollars building their website but decided to use a shared server space when going live. You’ve seen these offers online. They are the ones that say, “Pay only $9.99 /Month for one year hosting.”

However, it’s important to keep in mind that when it comes to hosting, you get what you pay for. Cheap hosting leads to cheap support and slow sites. So when choosing your server, don’t go for the cheapest option; do your research, evaluate your options, and invest in the best option available.

One of the huge ranking factors Google loves to look at is speed. I see so many websites hurting on the SEO front and don’t understand why – a huge reason is because they went with the cheap hosting provider.

Before you go and buy a new server let me stop you. Not every server is built equally, and not everyone comes with a secret special deal.  If you are reading this article and want us to share with you a hosting bundle featuring social media posts, an easy to understand Google Analytics Report and more – well today is your lucky day.

The rules are simple, share this article on Facebook and tag us @Treehouse51inc – after reach out to me via our website and let me know when it’s done and we will tell you about an exclusive secret special deal as a thank you to the Allwork.Space community.  


9. Stop Stressing Over “Likes” And Start Creating Champions

Don’t revamp your website thinking people will “like it.”  Build upon your brand so that the competition will want to follow you. So, how exactly can you do this?
It’s simple.

Establish your brand voice and create unique valuable content around your brand (blogs, videos, social media posts). Keep in mind that the best websites are those that provide value and insights to visitors, when you successfully do this, visitors naturally turn into “champions” or ambassadors that support and share your brand.


10. Convert Process Revenue Online

Is your website even a “real website” if it can’t process payment online? There’s no right or wrong answer here, though websites that process online payments tend to perform best.

Though on the surface it might not make sense for you to sell your coworking services online, you should consider the option of allowing people to book meeting rooms, hire virtual offices, or pay for a coworking pass through your website. It makes it easy for visitors to follow on a call to action and it can generate some additional revenue for you.

If you use WordPress and are interested in starting to generate revenue online, we recommend you research WooCommerce. WooCommerce is an open-source ecommerce plugin for WordPress built for small and large sites (click here to watch Treehouse 51’s WooCommerce Tutorials series).

If, however, you think online payment processing is not the right choice for you, you can use what we are about to cover here as a way to curate your membership and vet people who use your space.


Bonus Tip:

Okay, if you’ve gotten this far, congrats. You are ten steps closer to revamping your website into a conversion machine. If you want to go deeper into this topic, read this  guide on 10 conversion tips that work on any website.  

KYR Survey Leaderboard Size (Allwork.Space) June 2022
Tags: CoworkingMarketing
ShareTweetShare
kirk.deis

kirk.deis

Relevant and Recommended For You

Want Your Coworking Newsletter to Actually Convert

Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

8 months ago
5 Pros Share How To Use Instagram To Grow Your Coworking Business

5 Pros Share How To Use Instagram To Grow Your Coworking Business

9 months ago

Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

9 months ago

6 Free, High-Quality Photo Sites To Level Up Your Marketing

10 months ago
No Result
View All Result
AVO Medium Rectangle
FlexIndex - Medium Rectangle
KYR JUNE - Medium Rectangle
Clay AB test B
UltraSoft June

PODCASTS

Listen Now

Future Of Work Podcast

61 Episode
Subscribe
  • Add to Queue
  • Share
    Facebook Twitter Linked In

  • Add to Queue
  • Share
    Facebook Twitter Linked In

Christoph Fleischmann of Arthur | Bridging the Hybrid Work Divide with Mixed Reality

June 23, 2022
40 min
  • Add to Queue
  • Share
    Facebook Twitter Linked In

Nasim Köerting of The Office Group | Embracing the New World of Work Through Design

February 24, 2022
29 min
  • Add to Queue
  • Share
    Facebook Twitter Linked In

Larry English of Centric Consulting | The Remote Work Revolution: A Better Way to Live and Work

January 13, 2022
34 min
  • Add to Queue
  • Share
    Facebook Twitter Linked In

Award Winning Author & Physician | Dr. Saundra Dalton Smith on The 7 Types Of Rest We Need To Thrive

January 6, 2022
36 min
  • Add to Queue
  • Share
    Facebook Twitter Linked In

Tori Shepherd of The WELL Building Institute | The WELLness Building Revolution

December 15, 2021
30 min
New ad Remote

News and Features

Business

Tech

Marketing

Design

Work-life

CRE

Coworking

Workforce

Daily Digest

Podcast

Resources

Marketplace

Events

Press Releases

FlexSpace, Coworking
and Office Space

Los Angeles

New York

Chicago

Washington, D.C.

Houston

Dallas

Miami

San Francisco

Atlanta

Philadelphia

Seattle

Austin

Company

About Us

How to Write for Us

Our Editorial Process

Contact

Advertise

FlexSpace

Terms Of Use

FlexSpace FAQs

Privacy Policy

Connect with Allwork.Space

Twitter

Linkedin

Facebook

Instagram

YouTube

Apple Podcasts

Spotify

Google Podcasts

©2022 Allwork.Space  l  Exploring the FUTURE OF WORK® since 2003.

No Result
View All Result
  • Daily Digest
  • Podcasts
  • Events
  • Resources
  • Marketplace
  • Business Directory
  • Subscribe
  • Advertise
  • Find Space
  • About Us
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00