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    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

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    10 Changes Your Organization Must Make To Succeed This Year

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    Do Pay Transparency Laws Actually Matter?

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    Establish An Effective Hybrid Work Environment In 6 Steps

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    How Africa’s Economy will Harness Digital Tech in the Future of Work

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    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

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    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

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    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

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    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

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    Remote Work Is Just E-Commerce Déjà Vu All Over Again

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    Four Days Is Enough

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    The CDC’s Vision For The Future Of Worker Health

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

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  • Design
    Redefining “Amenity” in the Workplace

    Redefining “Amenity” in the Workplace

    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

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    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    Resimercial Design Balances Comfort and Sustainability in the Office

    Resimercial Design Balances Comfort and Sustainability in the Office

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    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

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  • Workforce
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    Hiring Internationally Doesn’t Have To Make Payroll Complicated

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    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

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    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

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    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

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  • CRE
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    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

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    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

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    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

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Why Every Coworking Space Needs A Content Workflow

byCecilia Amador de San José
June 20, 2019
in Marketing
Reading Time: 4 mins read
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A content workflow can help busy coworking operators keep up with the demands of content marketing.

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Content is a “marketing superpower” and a valuable tool to help coworking owners attract new members.

However, many brands struggle to keep up with the demands of content marketing.

To stay focused and consistent, content marketer Cat Johnson explains how to create a content workflow.


Content marketing can help coworking spaces position themselves as a valuable resource within a community and it can also be very effective in attracting potential members. Content marketing pays off in the short term and when done consistently and right, it significantly pays off down the road. “Content is your marketing superpower. It is effective, affordable and completely customizable.” – Cat Johnson, Content Marketing Expert.


Suggested Reading: “13 Ways to Attract Coworking Members with Content Marketing”


However, many coworking brands struggle with creating content and doing it regularly. More often than not, companies — including coworking spaces — start to publish content, only to later find that they can’t keep up, and little by little creating content gets pushed down the priority list.

Cat Johnson, content marketing expert, argues that “it’s really easy to procrastinate creating content, but that content is too important to overlook.” To stay focused and consistent, Cat suggests coworking operators create a content workflow.

Cat will be hosting a one-hour training session to show coworking operators how to create a content workplace that takes them from idea to published in a series of steps. Ahead of the training, Allwork.Space caught up with Cat to learn a little more about the importance of content workflows.

Allwork.Space: Let’s start with the basics. What is a content workflow?

Cat Johnson: A content workflow is a series of repeatable steps to take you from an idea to completed content. You establish a workflow that works for you and your team, then use it over and over. It removes a lot of variables and helps you avoid procrastination and that “But I don’t want to create content” feeling. We all get it (yes, even me) so it’s good to have a system in-place to keep us moving and accountable.




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Allwork.Space: I’m familiar with that feeling as well and I know from experience how hard it can be to move past it. So, back to the content workflow, why do coworking spaces need to create one?

The most common question I get from workspace operators is how to create content when they already have so many other things to do. The short answer is that you create a system — a workflow. This keeps you on-track and confident that you never have to start from scratch and go from idea to published post in one sitting. Rushed blog posts, emails, social media posts, etc. generally, contain sloppy content that doesn’t do much for your marketing. It’s far better to have a workflow where you can improve the content at every step. That’s where the content that converts is created.

Allwork.Space: Other than creating rushed content, what are some of the most common pitfalls companies make when creating content?

Not creating content is the biggest pitfall. It’s easy to procrastinate on content creation when things get busy — and coworking managers are always busy. Content is a long game though, so it’s important to start now, focus on improving with every piece of content, and be consistent.

Allwork.Space: I understand that during your upcoming training session you will focus on helping coworking spaces create a content workflow. Can you share some of the key points you will be addressing and why?

During the session, I will break down the steps to creating quality content that actually speaks to your target market. I’ll show participants how to break content into manageable chunks, and we’ll have a Q&A at the end where operators can ask me anything about content marketing, strategy or workflow. Creating content isn’t easy, but it’s super-important. Having a system in-place is a must-do for busy workspace teams.

Allwork.Space: I, for one, am looking forward to the training sessions, as I don’t yet have a strict content workflow I stick to. Is there anything else you’d like to add?

The monthly Coworking Content Trainings have become a highlight of my work. It’s a lot of fun to get space operators together to learn and connect over content. We generally have lively chats going in the sidebar and great Q&A sessions. If readers haven’t yet participated in one, the content workflow training is a good place to start.

Cat’s upcoming training session “How to Create a Content Workflow for Your Coworking Space” will take place June 26th. You can sign up here.

Key takeaways from Cat’s past training sessions:

  • How to Build a Customer Persona for Your Coworking Space
  • Keep Your 2019 Marketing on Track with a Simple yet Powerful Content Calendar
  • PPC Marketing for Coworking Spaces: a Beginner’s Guide
  • 5 Key Elements to Rock Your Coworking Instagram Marketing Strategy

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Tags: CoworkingMarketing
Cecilia Amador de San José

Cecilia Amador de San José

Cecilia Amador de San José, Senior Associate Editor of Allwork.Space, is based from wherever her laptop is. She enjoys traveling and visiting new flexible workspaces.

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