• Marketplace
  • Resources
  • Business Directory
  • Events
  • Advertise
  • Brand Pulse
  • Publish a Press Release
  • Get the Newsletter
  • Contact
  • About Us
The FUTURE OF WORK® since 2003
Allwork.Space
No Result
View All Result
Subscribe
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
  • Latest News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • CRE
  • Podcast
  • More
    • Columnists
      • Dr. Gleb Tsipursky – The Office Whisperer
      • Nirit Cohen – WorkFutures
      • Angela Howard – Culture Expert
      • Drew Jones – Design & Innovation
      • Jonathan Price – CRE & Flex Expert
    • Get the Newsletter
    • Events
    • Advertise With Us
    • Publish a Press Release
    • Brand PulseNew
    • Partner Portal
  • Latest News
  • Business
  • Leadership
  • Work-life
  • Career Growth
  • Tech
  • Design
  • Workforce
  • Coworking
  • CRE
  • Podcast
No Result
View All Result
Subscribe
Allwork.Space
No Result
View All Result
Advertisements
Kube Suite - TL
Home Work-life

Young Talent Prioritizes Job Security in the Face of Uncertainty

The pandemic prompted students to reevaluate what they want from an employer and a career and research shows industries with long, grueling schedules may face a reckoning.

Emma AscottbyEmma Ascott
November 8, 2021
in Work-life
Reading Time: 6 mins read
A A
Young Talent Prioritizes Job Security in the Face of Uncertainty

The pandemic prompted students to reevaluate what they want from an employer and a career and research shows industries with long, grueling schedules may face a reckoning. 

  • The 2021 World’s Most Attractive Employers rankings show students still prioritize high future earnings above all other employer attributes. 
  • Finding secure employment rose sharply in importance for young talent.  
  •  Richard Mosely, Global Client Director of Universum, explains just what exactly young talent is prioritizing within their careers.    

Universum, the global leader in employer branding, surveyed over 221,800 students in business, engineering and IT from the 10 largest economies between September 2020 and May 2021. The survey asked students which employer characteristics are most influential as they consider future employment, and which employer brands they most admire.    

The 2021 World’s Most Attractive Employers rankings show students still prioritize high future earnings above all other employer attributes, but finding secure employment rose sharply in importance for young talent, jumping by as much as four ranking points for engineering students.  

Advertisements
Disaster Avoidance Experts

Finding a creative and dynamic work environment (something closely associated with startup careers) dropped in priority for engineering and IT students.     

Key Findings from the Research   

Young people are pivoting their personal and career priorities 

The pandemic prompted students to reevaluate what they want from an employer and a career, and research shows industries with long, grueling schedules may face a reckoning. Finding “challenging work” slipped three ranking points for engineering talent.     

Advertisements
Maximize Flexible Space Revenue

For young talent, a jet set career slips in favor 

With borders shut and international mobility significantly more difficult and uncertain, students show a waning interest in foreign companies and multinational careers. Across industries we see young people favoring companies headquartered in their home countries.   

Employers must consider whether virtual work formats disadvantage younger employees 

Virtual and hybrid workforces are here to stay, but talent leaders must take care not to adopt a one-size-fits-all approach, particularly with young talent, who see many potential downsides in virtual work formats. The Universum research shows “flexible work” is not a Top 10 priority for business, engineering, or IT students.   

Employers should consider talent “personas” as they build their employer branding efforts 

The new analysis by Universum shows five key talent personas for young talent. Some young people may be career “go-getters” who prioritize individual performance and career success, while others are “changemakers” who are more focused on making a positive impact on the world. Understanding the five personas and uncovering which are attracted to an employer brand is a more nuanced way to think about talent gaps and opportunities. 

Universum CEO Mats Röjdmark believes the new findings will help steer talent leaders who may be stuck in a reactionary mode.  

Advertisements
Nexudus - Tech Stack Lovers

“There’s tremendous pressure on talent leaders right now to separate what are short-term reactions to COVID-19, versus long-term changes to workplace fundamentals. While pundits may declare that virtual work is the future of employment, young talent doesn’t usually agree, according to our research. These kinds of signals are critical for talent leaders as they negotiate a way forward in 2022,” Röjdmark said in the report.  

The survey also ranks the top 10 companies that students would be most apt to apply to in business, engineering, and IT: 

Business Top Ten  

  1. Google 
  2. Microsoft 
  3. Apple 
  4. Deloitte 
  5. L’Oréal Group 
  6. Amazon 
  7. EY (Ernst & Young) 
  8. KPMG 
  9. J.P. Morgan 
  10. PwC (PricewaterhouseCoopers) 

Engineering Top Ten  

  1. Google 
  2. Microsoft 
  3. BMW Group 
  4. Siemens 
  5. Apple 
  6. GE – General Electric 
  7. Volkswagen Group 
  8. Intel 
  9. Daimler/Mercedes-Benz 
  10. Samsung 

IT Top Ten  

  1. Google 
  2. Microsoft 
  3. IBM 
  4. Apple 
  5. Amazon 
  6. Intel 
  7. Samsung 
  8. Cisco Systems 
  9. BMW Group 
  10. Sony

In a Q&A with Richard Mosely, Global Client Director of Universum, Mosely explained just what exactly young talent is prioritizing within their careers.   

Allwork.Space: How has young talent prioritized compensation, career aspirations and other benefits? 

Richard Mosely: From a total reward perspective, young talent put the highest priority on high future earnings, more so than immediate salary and far more so than other secondary financial benefits like healthcare or pension contributions.  

More stories for you

U.K. Sees Largest Surge In Job Search Activity Since 2020

U.K. Sees Largest Surge In Job Search Activity Since 2020

2 months ago
Tech Industry Struggles Continue As Intel Cuts 1,600 Jobs

Tech Industry Struggles Continue As Intel Cuts 1,600 Jobs

8 months ago
U.K. Employers Warn Of Hiring Hit As Ministry Considers Insurance Hike

U.K. Employers Warn Of Hiring Hit As Ministry Considers Insurance Hike

8 months ago
Britain Trials Weight Loss Drug To Get People Back To Work

Britain Trials Weight Loss Drug To Get People Back To Work

8 months ago

They also prioritize professional training and development over a clear path for advancement and/or rapid promotion. Interestingly, few students list flexible working as a top priority. It is only when young talent have entered the workforce that we see this rising in importance. 

Allwork.Space: What are young peoples’ ideal employer brand attributes and rankings? 

The top ranked companies in our global survey, like Google, Microsoft and Apple, tend to be those most associated with inspiring leadership, a strong focus on innovation, and a dynamic, empowering and inclusive work culture. These companies also tend to score well in terms of pay and development, but the top employer attributes mentioned above are those that most differentiate these top-ranking ideal employers from the rest. 

Allwork.Space: How are young people favoring companies headquartered in their home countries?  

Advertisements
Disaster Avoidance Experts

This varies a lot from country to country though there is a general preference globally for companies headquartered in home countries. 

The most significant majorities favoring home-based employers are found in the world’s two largest economies, the U.S. (over 80%) and China (over 70%), with Germany and France closer to two thirds. The only major economies with a majority of young talent favoring internationally headquartered companies are Russia and Brazil.  

Allwork.Space: What are the short-term reactions to COVID-19 versus long-term changes to workplace fundamentals? 

I would suggest that the increasing importance given to secure employment is likely to be a short-term reaction. Secure Employment moved up from being the seventh most important attribute in 2020 to the fourth most important in 2021 among business students, and from tenth to fifth among IT students.  

Advertisements
Yardi Kube automates flex and coworking operations

Given the recent mismatch between talent supply and demand across most major western economies, and the accompanying return of the war for talent, this spike in security preference is likely to be short-lived. It’s less easy to be definite about fundamental longer-term changes, as the jury is still out on the longer-term response to big shifts in workplace fundamentals like remote working. 

Advertisements
Subscribe to the Future of Work Newsletter
Tags: FUTURE OF WORK®Human Resources
Share6Tweet4Share1
Emma Ascott

Emma Ascott

Emma Ascott is a contributing writer for Allwork.Space based in Phoenix, Arizona. She graduated from Walter Cronkite at Arizona State University with a bachelor’s degree in journalism and mass communication in 2021. Emma has written about a multitude of topics, such as the future of work, politics, social justice, money, tech, government meetings, breaking news and healthcare.

Other Stories Recommended For You

U.K. Sees Largest Surge In Job Search Activity Since 2020
News

U.K. Sees Largest Surge In Job Search Activity Since 2020

byAllwork.Space News Team
2 months ago

Britain's jobs market weakened again in March with the number of people looking for work rising by the most in...

Read more
Tech Industry Struggles Continue As Intel Cuts 1,600 Jobs

Tech Industry Struggles Continue As Intel Cuts 1,600 Jobs

8 months ago
U.K. Employers Warn Of Hiring Hit As Ministry Considers Insurance Hike

U.K. Employers Warn Of Hiring Hit As Ministry Considers Insurance Hike

8 months ago
Britain Trials Weight Loss Drug To Get People Back To Work

Britain Trials Weight Loss Drug To Get People Back To Work

8 months ago
Advertisements
Nexudus - Tech Stack Lovers

Unlock your competitive edge in tomorrow's workplace.

Join a community of forward-thinking professionals who get exclusive access to the latest news, trends, and innovations that are shaping the future of work.

©2024 Allwork.Space News Corporation. All Rights Reserved.

Exploring the Future Of Work® since 2003.

Advertise   Newsletters   Privacy Policy   Terms Of Use   About Us   Contact   Submit a Press Release   Brand Pulse   Podcast   Events   

No Result
View All Result
  • Home
  • Latest News
  • Topics
    • Business
    • Leadership
    • Work-life
    • Workforce
    • Career Growth
    • Design
    • Tech
    • Coworking
    • Marketing
    • CRE
  • Podcast
  • Events
  • About Us
  • Solutions
    • Advertise | Media Kit
    • Publish a Press Release
    • Brand Pulse
Subscribe

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
-
00:00
00:00

Queue

Update Required Flash plugin
-
00:00
00:00