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    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
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    What Every Business Needs to Know About Managed Development Services

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    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

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    Using IoT Tech Is Crucial For Office Planning And Employee Health

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    What You Need To Know About Web3 And Finding Great Developers

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    The Price Of Remote Work? Your Privacy

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    3 Steps To Build A Three-Dimensional Hybrid Workplace

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    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

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    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

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    Redefining “Amenity” in the Workplace

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    How to Design for Behavior To Create a New In-Person Working Environment

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    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

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    Resimercial Design Balances Comfort and Sustainability in the Office

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    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

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    Designing A Better Future For The Workplace

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    How To Post On Social Media About Losing Your Job

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    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

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    Unveiling the Hidden Potentials of Remote Work Productivity

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    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

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    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

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    All Good Work Partners with JLL To Support Nonprofit Organizations

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    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

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    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

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    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

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    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

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    The Warehouse: Where Coworking Meets Inspiration In The Heart Of New Orleans

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    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

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    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

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  • CRE
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    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

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    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

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    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

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    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

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    • Future of Work
    • Home Office
    • Human Resources (HR)
    • Hybrid Work
    • Investment
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    • Mergers & Acquisitions
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    • PropTech
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  • News
  • Business
    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    Adaptable Hybrid Work Approach Crucial for Employee Retention

    10 Changes Your Organization Must Make To Succeed This Year

    10 Changes Your Organization Must Make To Succeed This Year

    Do Pay Transparency Laws Actually Matter

    Do Pay Transparency Laws Actually Matter?

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Evaluating the Effectiveness of Hybrid Work Models and Office Reintegration

    Establish An Effective Hybrid Work Environment In 6 Steps

    Establish An Effective Hybrid Work Environment In 6 Steps

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    IWG Selling The Crown Jewels? You Would Think So Judging By The Asking Price

    The Million-Dollar Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    The Million Dollar-Mistake Businesses In California Cannot Afford To Make: Compliance Deadline Approaching!

    How Africa’s Economy will Harness Digital Tech in the Future of Work

    How Africa’s Economy will Harness Digital Tech in the Future of Work

  • Work-life
    5 Reasons 15-Minute Cities Could Be The Key To Work-Life Balance

    5 Reasons 15-Minute Cities Could Be The Key To Work-Life Balance

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Astonishing Deficit in Hybrid Work Protocol Confirmed by Recent Studies

    Driving Sustainable Change: Advice for Facilities Managers

    Driving Sustainable Change: Advice for Facilities Managers

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    How To Strengthen Your Workforce: Cultivate Growth Opportunities For Women

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Build The Best Work Playlist: 8 Songs To Avoid And 10 To Blast

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Escape The Lingering Cold In These 7 Countries Perfect For Remote Work

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Say Goodbye Comfy Pants – 9 in 10 Companies Planning RTO This Year

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Remote Work Is Just E-Commerce Déjà Vu All Over Again

    Four Days Is Enough

    Four Days Is Enough

  • Tech
    What Every Business Needs to Know About Managed Development Services

    What Every Business Needs to Know About Managed Development Services

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Using IoT Tech Is Crucial For Office Planning And Employee Health

    Paving the Way for the Future of the Workplace With the Metaverse

    Paving the Way for the Future of the Workplace With the Metaverse

    What You Need To Know About Web3 And Finding Great Developers

    What You Need To Know About Web3 And Finding Great Developers

    The Price Of Remote Work? Your Privacy

    The Price Of Remote Work? Your Privacy

    Should You Put Your Job On AI-Pilot Mode?

    Should You Put Your Job On AI-Pilot Mode?

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    3 Steps To Build A Three-Dimensional Hybrid Workplace

    PETER MISCOVICH

    Peter Miscovich JLL Global Future Of Work Leader | The Hybrid Workplace Evolution: Unlocking The Future Of Work

  • Design
    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

    Designing with Insight and Intention: Uncovering Behavioral and Functional Needs

    Redefining “Amenity” in the Workplace

    Redefining “Amenity” in the Workplace

    How to Design for Behavior To Create a New In-Person Working Environment

    How to Design for Behavior To Create a New In-Person Working Environment

    People-Driven Alternate Workspaces

    People-Driven Alternate Workspaces

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    How Physical Spaces Shape Human Relationships and Emotional Well-Being

    Resimercial Design Balances Comfort and Sustainability in the Office

    Resimercial Design Balances Comfort and Sustainability in the Office

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

    Repurposing Furniture Realizing the Environmental, Economic, and Design Benefits

    Repurposing Furniture: Realizing the Environmental, Economic, and Design Benefits

    Designing A Better Future For The Workplace

    Designing A Better Future For The Workplace

  • Workforce
    3 Steps To Fostering Employee Engagement Through a Partnership Model

    3 Steps To Fostering Employee Engagement Through a Partnership Model

    How To Post On Social Media About Losing Your Job

    How To Post On Social Media About Losing Your Job

    Hiring Internationally Doesn't Have To Make Payroll Complicated

    Hiring Internationally Doesn’t Have To Make Payroll Complicated

    Master the Art of Hosting Engaging Virtual Meetings

    Master the Art of Hosting Engaging Virtual Meetings

    Adapt Or Die: Future-Proof Your Business With These Essential Tips

    5 Steps To Master The Hybrid Work Model

    Unmasking the Corporate Return-to-Work Fallacy A Genuine Approach to Junior Staff Development

    Unmasking the Corporate Return-to-Work Fallacy: A Genuine Approach to Junior Staff Development

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Diplomas and Dilemmas: How 2023 Graduates Can Navigate Job Market Chaos

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Want To Stop Employees From Walking Out The Door? Build Them A Career Ladder

    Unveiling the Hidden Potentials of Remote Work Productivity

    Unveiling the Hidden Potentials of Remote Work Productivity

  • Coworking
    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Tech Check: 5 Signs Your Coworking Space Is Due For An Upgrade

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    Reaching Beyond The Desk: How Coworking Spaces Can Transform Communities

    All Good Work Partners with JLL To Support Nonprofit Organizations

    All Good Work Partners with JLL To Support Nonprofit Organizations

    We Told You So

    We Told You So

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    LiquidSpace and Kadence Team Up to Revolutionize Hybrid Work

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How the Rise of Four-Day Work Weeks Could Reshape the Coworking Industry

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    How Coworking Spaces Can Leverage Blockchain to Enhance Their Services

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    Want To Work At The Ritziest Coworking Office In The World? It’s Going To Cost You

    The Warehouse_ Where Coworking Meets Inspiration In The Heart Of New Orleans

    The Warehouse: Where Coworking Meets Inspiration In The Heart Of New Orleans

  • Marketing
    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

    Instagram GenZ

    2023 Instagram Trends Reveal How To Market To Gen Z

    TrueView360 Interactive Virtual Tours

    TrueView360s Interactive Virtual Tours

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    2023 Future Of Work Forecast: Focus Marketing On Values and Customer Experience, Not The Product

    Want Your Coworking Newsletter to Actually Convert

    Want Your Coworking Newsletter to Actually Convert? Start by Keeping It Simple, Fun, and Consistent

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    5 Pros Share How To Use Instagram To Grow Your Coworking Business

    Want To Wow Coworking Members

    Want To “Wow” Coworking Members? It All Starts With (The Right) Insights

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    6 Free, High-Quality Photo Sites To Level Up Your Marketing

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

    The Creator Economy Is Dramatically Changing Marketing Practices, Here’s Why

  • CRE
    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    75% Of Business Leaders Lack Data Needed For Crucial CRE Decisions

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    Rapid Work Style Shifts Are Tanking Tax Revenues — Can City Planners Catch Up?

    San Francisco Skyline

    The Future of Commercial Real Estate in San Francisco Doesn’t Look Good

    3 Things CRE Players Must Do To Stay Relevant In 2023

    2023 Future Of Work Forecast: 3 Things CRE Players Must Do To Stay Relevant In 2023

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    The Office Space Sector Is Projected To See A Strong Fourth Quarter In 2022

    Meet Flex Space More Chaotic Cousin Gray Spaces

    Meet Flex Space’s More Chaotic Cousin: Gray Spaces

    The Future Of Our Offices And Our Planet Hinges On The Real Estate Industry Priorities

    The Future Of Our Offices — And Our Planet — Hinges On The Real Estate Industry’s Priorities

    JLL New Future Of Work Survey The Next Few Years Are Crucial For Commercial Real Estate (2)

    JLL’s New Future Of Work Survey: The Next Few Years Are Crucial For Commercial Real Estate

    What Is The Impact Of Hybrid Working On Space Optimization

    What Is The Impact Of Hybrid Working On Space Optimization?

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Does Location Still Matter For The Future Of Work?

The pandemic has shown that working in person isn’t necessary for a huge portion of professions, which is changing the perception of business location.

byEmma Ascott
February 28, 2022
in Workforce
Reading Time: 6 mins read
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Does Location Still Matter For The Future Of Work
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  • Before the pandemic, most workers had to commute into an office in a central business district.  
  • Now, workers have realized that the location in which they live and work doesn’t matter anymore.  
  • Caroline Wong, Chief Strategy Officer at Cobalt, explained that work can take place from anywhere now, and that this trend will continue into the future.

Location, location, location… Historically, central business districts have been a city’s leading center of economic power. 

Before the pandemic, most workers had to commute into an office in one of these districts. Big cities were seen as “the place to be” due to their hub of available jobs and corporations based in them.  

But the pandemic showed that working in person just isn’t necessary for a huge portion of professions.  

Fiverr Freelancing

So, will this bring about the death of central business districts or offices? 

No, it won’t. But workers have realized that the location in which they live and work doesn’t matter as much anymore.  

This is largely thanks to the availability of remote jobs. Instead of choosing to work for a company that’s based in a specific city, people can choose to work for a company that operates online – and if they want to work in an office environment, they can choose to rent out a coworking space (in whichever city they like).  

Patrick Collison, the CEO of US tech giant Stripe, shared an interesting workforce tidbit on Twitter: In Q1 2019, 39% of the company’s hiring was outside of the Bay Area and Seattle. Last quarter it was 74%.  

Airbnb CEO Brian Chesky chimed in, “Yup, the place to be was Silicon Valley. It feels like now the place to be is the internet (which is everywhere).” 

Caroline Wong, Chief Strategy Officer at Cobalt, explained that work can take place from anywhere now, and this trend will continue into the future.  

Allwork.Space: Some people say that now, ‘the place to be’ is the internet. Does location matter anymore for work?  

Caroline Wong: Location does not matter anymore for work. Just a few years ago, many employers held the old-school mentality that being in the office was vital for trust and productivity.  

However, the world of work has changed – and an Owl Labs report that surveyed remote workers found 81% of people working from home believe their employer will continue to support remote work after COVID-19. 

In the last two years, I’ve seen a shift: The focus is more aligned on the employee output – no matter what time zone they’re in.  

Take my journey for example: I picked up my stuff and made the move to Silicon Forest from Silicon Valley. It was time to prioritize my family’s needs first. As a working mother, being able to have that flexibility is key and thankfully, I got the support I needed at Cobalt, and we are now proudly an award-winning remote-first cybersecurity company.  

Cobalt has always seen remote work as the new way forward. From an employer perspective, remote work gives companies access to the best talent globally. At Cobalt, our talent has fueled our company’s growth (we saw 53% growth in headcount in 2021 alone).  

Remote work is great for our organization internally – as industry pioneers in pentesting as a service, we leverage highly skilled talent across the globe to deliver manual security testing to digitally transforming organizations at a pace that scales with modern software development practices.  

Allwork.Space: Can workers just work from anywhere? Will the trend of remote work continue? 

Our organization has been very thoughtful and purposeful about how we expand our workforce globally. 

For several years we were based primarily in the United States and Germany. Last year, we added the United Kingdom and Northern Ireland. This year we are exploring Spain and Canada as potential expansion locations.  

We do not hire folks for anywhere and everywhere – it’s important to us to consider operationally how folks work together most effectively across time zones, and we also recognize the value of building community in local regions.   

Simply put, yes – most work can be done from anywhere. There are exceptions, of course, but in the tech industry it makes sense this trend of remote work will continue.  

Employees benefit because they are empowered to be productive on their own time. A survey conducted by Upwork of 1,500 hiring managers found that due to COVID-19, 61.9% of the companies were planning more remote work now and in the following years to come.  

Employers see the benefit in reducing their real estate footprint and investing in their talent instead.  

As part of the leadership team, I can vouch for how productive it is to work remotely. 

And during the initial days of the pandemic, we huddled together to figure out how best we can support our distributed teams during a difficult time and how to build a community.  

Working from anywhere isn’t a trend, it’s a paradigm shift in how we view work. 

In fact, Global Workplace Analytics estimates that employers can save over 11,000 dollars per year per employee. The savings are from the lower cost of office space, increased productivity, reduced absenteeism, and less turnover. 

The truth is, we live in a very different world than we did two years ago and the old rules don’t apply anymore. 

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Tags: FUTURE OF WORK®Remote WorkWorkforce
Emma Ascott

Emma Ascott

Emma Ascott is a contributing writer for Allwork.Space based in Phoenix, Arizona. She graduated from Walter Cronkite at Arizona State University with a bachelor’s degree in journalism and mass communication in 2021. Emma has written about a multitude of topics, such as the future of work, politics, social justice, money, tech, government meetings, breaking news and healthcare.

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